UnitedHealthcare Recognized with ClearMark Awards for Excellence in Plain Language
UnitedHealthcare has been honored with three 2013 ClearMark Awards from
the Center for Plain Language.
The ClearMark Awards celebrate the best in clear communication and plain
language from government agencies, nonprofit organizations and private
companies. The awards were announced at a ceremony at the National Press
Club in Washington, D.C., on April 16.
UnitedHealthcare has earned ClearMark Awards for three consecutive years
in recognition of its efforts to simplify health care communications for
its customers. This year, the company received three Awards of
Distinction in the Best Original Document – Private Company category for
the following programs:
-
National Medicare Education Week
-
“Hello” marketing campaign
-
“Scarlet Says Good-Bye”
“We’re grateful to the Center for Plain Language for recognizing the
diverse, consumer-centric initiatives we’ve developed to help people
better understand their health care options,” said Jack Larsen, CEO of
UnitedHealthcare Medicare & Retirement. “Clear, easy-to-understand
information is important for all health care consumers, whether they are
newly eligible for Medicare, considering making a change to their
coverage, or dealing with the loss of a loved one.”
“We are delighted that UnitedHealthcare has captured three Awards of
Distinction in the original document category,” said Annetta L. Cheek,
Ph.D., chair, board of directors, Center for Plain
Language. “UnitedHealthcare continues to be a role model for making
complex but critical health care information easy to understand for its
members and their families.”
UnitedHealthcare created National Medicare Education Week (Sept. 15-22)
in 2012 to help people better understand Medicare, especially the 10,000
baby boomers who become eligible for the program every day. The
multifaceted campaign is an extension of the company’s Medicare Made
Clear™ education program and was designed to bring focused attention to
the importance of learning about Medicare one month prior to the
Medicare Open Enrollment Period, when beneficiaries have an opportunity
to make changes to their coverage.
The company hosted educational events in more than 50 cities during the
inaugural National Medicare Education Week. Nearly all (96 percent) of
the more than 2,000 event attendees said that their understanding of
Medicare improved as a result of attending the events. More information
about National Medicare Education Week is available at www.NMEW.com.
The “Hello” campaign, developed to create a consistent look and feel for
materials about UnitedHealthcare’s Medicare plans, comprises nearly the
entire portfolio of the company’s marketing materials, from direct mail
and print advertisements to online media and materials for sales agents.
The “Hello” campaign offers a fresh take on health care by focusing on
simplicity, convenience and value. Using positive, friendly language and
fun design elements, materials in the “Hello” campaign convey respect
and concern for the consumer and demonstrate that UnitedHealthcare is a
company that understands consumers’ needs.
“Scarlet Says Good-Bye” is a book designed to help young children
understand hospice care. Through the story of Scarlet and her animal
friends as they say goodbye to someone she loves, the book helps
children prepare for the death of a family member or loved one. In
addition to the narrative, the book includes games, pages for coloring
and other activities to create an interactive learning experience and
give children a platform to communicate their questions and express
their emotions as they begin to understand the full meaning of hospice
care.
“Scarlet Says Good-Bye” was developed and written by Christine Thompson,
a UnitedHealthcare employee who received funding and publishing
resources through the UnitedHealthcare Educational Publishing Group.
Thompson was inspired to write the book based on her experience working
at UnitedHealthcare, where she identified a need to better explain the
role of hospice care to children in a way they can understand. The book
is available at elvaresa.com/scarlet.html,
Amazon.com
and through select hospice service providers. It can also be read online
at www.scarletsaysgoodbye.com.
Serving nearly one in five Medicare beneficiaries, UnitedHealthcare
Medicare & Retirement is the largest business dedicated to the health
and well-being needs of seniors and other Medicare beneficiaries.
About The Center for Plain Language
The Center for Plain Language is a Washington, D.C.-based nonprofit
organization that wants government and business documents to be clear
and understandable. The organization supports those who use plain
language, trains those who should use plain language, and urges people
to demand plain language in all the documents they receive, read, and
use.
About UnitedHealthcare
UnitedHealthcare is dedicated to helping people nationwide live
healthier lives by simplifying the health care experience, meeting
consumer health and wellness needs, and sustaining trusted relationships
with care providers. The company offers the full spectrum of health
benefit programs for individuals, employers and Medicare and Medicaid
beneficiaries, and contracts directly with 780,000 physicians and other
health care professionals and 5,900 hospitals and other care facilities
nationwide. UnitedHealthcare serves more than 40 million people in
health benefits and is one of the businesses of UnitedHealth Group
(NYSE: UNH), a diversified Fortune 50 health and well-being company.
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