PBteen,
a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands,
today announced the opening of its second store in the Chicagoland area
in Oakbrook, IL. The PBteen store joins its sister brand Pottery Barn
Kids, opening Thursday, September 26th at 10:00 AM. at Oakbrook Center.
This will be the fifteenth PBteen location in the United States. To
celebrate the opening, the first 250 customers to visit the store on
opening day will receive a free gift and chance to win one of four
PBteen gift cards valued at $250.
Emily & Meritt for PBteen- Metallic Dottie Duvet Cover + Sham (Photo: Business Wire)
The store will open with the new fall 2013 PBteen collection, which
features limited edition items from the brand’s collaborations with
Burton Snowboards, the world’s leading snowboard company, as well as
celebrity stylists and fashion designers Emily Current and Meritt
Elliott (Emily & Meritt). PBteen is designed to fully furnish bedrooms,
study and lounge spaces, and provides fresh, fashionable options to
appeal to varying teenage design tastes. Categories include: bedding,
window treatments, rugs, lighting, gear, decorative accessories, storage
and organizational solutions.
Just launched, customers can create their ultimate room with the latest Burton
Snowboards-inspired collection, which includes bedding, lighting,
lounge seating, wall décor and accessories for tweens and teens. The
collection brings authentic rider style to any room and features
patterns and prints inspired from Burton’s popular apparel line,
including quilts made from vintage tee prints. The collection also
includes wall murals with action shots of Burton team riders, Hannah
Teter, Jeremy Jones and Mikey Rencz.
The Emily
& Meritt for PBteen collaboration will be prominently displayed
and perfectly merges fashion and interiors, youthfulness and
sophistication. It brings the celebrity stylists’ West Coast
sensibilities to the home arena through the lens of a classic Americana
wonderland. The collection blends Emily & Meritt’s love for denim with
touches of silver, gold and vintage-inspired glamour. The
collaboration’s dreamy feel also builds on fantastical elements such as
butterflies, bunnies and unicorns—as well as a wonderful sense of
whimsy. The collection consists of over 37 products across seven key
categories and includes bedding, furniture, lighting, wall décor,
decorative accessories, jewelry storage and more.
The new PBteen store will be anchored around a complimentary PBteen
Design Lab, where teens and their parents can engage with the brand and
its products by digitally creating a personalized room. Using drag and
drop technology, teens can experiment with different room configurations
and color combinations to quickly see their designs come to life on a
television screen overhead. When teens and their parents visit the new
PBteen store, they can expect a customizable shopping experience with
on-site design specialists available to help teens choose their favorite
patterns and styles to create their own distinct bedrooms and lounge
spaces. Products available at PBteen.com
can be ordered through the store and shipped directly to the customer
for ease of shopping.
“We’re excited to introduce PBteen at Oakbrook Center and complete our
family of Pottery Barn brands in this community,” said Sandra Stangl,
President, Pottery Barn Brands. “This is our second combined Pottery
Barn Kids and PBteen location in the greater Chicago area, and we are
thrilled to bring PBteen’s unique, personal store experience to our
loyal customers just in time for holiday shopping.”
As part of the new PBteen and Pottery Barn Kids combined location with
convenient pass-through access to both stores, Pottery Barn Kids is
introducing Design Studio, a resource for parents and parents-to-be
looking for advice and inspiration to create their dream nursery, kid’s
bedroom, play and study spaces. Offering complimentary, expert advice on
everything from room design to party planning tips, customers can
consult with Design Specialists in-store or make an in-home appointment.
The new location will also feature in-store monogramming services.
Pottery Barn Kids relocated from its previous location at Oakbrook
Center to the new combined location as part of the introduction of
PBteen. Pottery Barn Kids first opened at Oakbrook Center in 2002.
Store Location:
PBteen and Pottery Barn Kids store
Oakbrook
Center Mall
2A Oakbrook Center Mall
Oak Brook, IL 60523
Store Hours: Monday - Saturday 10:00 AM – 9:00 PM, Sunday 11:00
AM – 6:30 PM
Grand Opening Details:
Thursday, September 26, 2013
-
PBteen: The first 250 customers to visit the PBteen store on opening
day will receive a free PBteen back sack, plus four lucky winners will
find a surprise PBteen gift card for $250 inside their bag.
-
Pottery Barn Kids: Appearance from Clancy the bear and mini-plush
Clancy giveaway, while supplies last.
Friday, September 27, 2013
-
Pottery Barn Kids: Complimentary face painting from 2:00 PM -4:00 PM
Saturday, September 28, 2013
-
PBteen: Live spinning by DJ Claud10 from 10:00 AM -8:00 PM
ABOUT PBTEEN
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands,
launched in 2003 and is the first home retailer to focus exclusively on
the teenage market. Designed to fully furnish bedrooms,
study
and lounge
spaces for tweens and teens, PBteen provides fresh, fashionable options
to appeal to varying teenage tastes. Categories include: bedding,
window
treatments, rugs,
lighting,
gear,
decorative
accessories, storage
and organization solutions, and furniture including beanbag
chairs. PBdorm,
launched in 2010, is an exclusive collection that offers dorm
furniture and essentials. This collection includes XL
twin sheets, lighting,
seating,
storage
bins and organization solutions, and other accessories designed to
help teens turn their dorm room into their ultimate home away from home.
PBteen products are available through direct mail catalogs, e-commerce
site PBteen.com
and at fifteen U.S. retail
stores. PBteen currently offers international shipping to customers
worldwide. The PBteen e-commerce site features Wishlist
and StyleHouse,
a special section with design tools, a room planner, free downloads, a
music player, and a design library with decorating tips. PBteen has an
active following on Facebook,
Twitter,
YouTube,
Pinterest,
Instagram
and its blog PBteen
♥. Additionally, PBdorm has a dedicated Facebook,
Pinterest
and Instagram
presence, as well as a blog Style
Major. PBteen is headquartered in San Francisco, California.
ABOUT POTTERY BARN KIDS
Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of
brands, launched in January 1999 and quickly became a premier retailer
for children’s home
furnishings and decorative
accessories. Pottery Barn Kids offers exclusive designs that create
kid-friendly, stylish and innovative spaces including the nursery,
bedroom
and playroom.
Pottery Barn Kids operates 86 retail stores in the United States, Canada
and Australia. Pottery Barn Kids is headquartered in San Francisco,
California.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products
for the home. These products, representing eight distinct merchandise
strategies – Williams-Sonoma (cookware
and wedding
registry), Pottery Barn (furniture
and wedding
registry), Pottery Barn Kids (kids’
furniture and baby
registry), PBteen (girls’
bedding and boys’
bedding), West Elm (modern
furniture and room
decor), Williams-Sonoma Home (luxury
furniture and decorative
accessories), Rejuvenation (lighting
and hardware)
and Mark and Graham (personalized
gifts and gifts
for the home) – are marketed through e-commerce websites, direct
mail catalogs and 590 stores. Williams-Sonoma, Inc. currently operates
in the United States, Canada and Australia, offers international
shipping to customers worldwide, and has an unaffiliated franchisee that
operates 25 stores in the Middle East.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130924005616/en/
Copyright Business Wire 2013