PBteen,
a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands,
today announced the opening of its first store on Long Island on
Thursday, November 7th at 10:00 AM at Walt Whitman Shops in Huntington,
NY. The PBteen store joins its sister brands Pottery Barn and Pottery
Barn Kids, in the first ever combined location, with convenient,
pass-through access to all three stores. This will be the sixteenth
PBteen location in the United States. To celebrate the PBteen opening,
the first 200 customers to visit the store on opening day will receive a
free gift and chance to win one of four PBteen gift cards valued at
$250. Customers are also invited to enjoy the PBteen Wii U Game Lounge,
where teens and their parents can play an advance copy of the Super
Mario 3D World game exclusively for the Wii U console, starting on
opening day through November 14th.
PBteen Holiday 2013 Fur Collection (Photo: Business Wire)
The PBteen store will open with the new holiday
2013 collection, just in time to get a start on holiday shopping.
The store will feature PBteen’s new holiday
gift assortment, including tech gadgets
for guys and girls, fur-inspired
bedding, lounge seating and travel gear, and jewelry
and beauty storage accessories. The store will also showcase limited
edition items from the brand’s collaborations with Burton Snowboards,
the world’s leading snowboard company, as well as celebrity stylists and
fashion designers Emily Current and Meritt Elliott (Emily & Meritt).
Customers can create their ultimate room with the latest Burton
Snowboards-inspired collection, which includes bedding, lighting,
lounge seating, wall décor and accessories for tweens and teens. The
collection brings authentic rider style to any room and features
patterns and prints inspired from Burton’s popular apparel line,
including quilts made from vintage tee prints. The collection also
includes wall murals with action shots of Burton team riders, Hannah
Teter, Jeremy Jones and Mikey Rencz.
The Emily
& Meritt for PBteen collaboration will be prominently displayed
and perfectly merges fashion and interiors, youthfulness and
sophistication. It brings the celebrity stylists’ West Coast
sensibilities to the home arena through the lens of a classic Americana
wonderland. The collection blends Emily & Meritt’s love for denim with
touches of silver, gold and vintage-inspired glamour. The
collaboration’s dreamy feel also builds on fantastical elements such as
butterflies, bunnies and unicorns—as well as a wonderful sense of
whimsy. The collection consists of over 37 products across seven key
categories and includes bedding, furniture, lighting, wall décor,
decorative accessories, jewelry storage and more.
The new PBteen store will be anchored around the PBteen Design Lab,
where teens and their parents can engage with the brand and its products
by digitally creating a personalized room at no charge. Using drag and
drop technology, teens can experiment with different room configurations
and color combinations to quickly see their designs come to life on a
television screen overhead. When teens and their parents visit the new
PBteen store, they can expect a customizable shopping experience with
on-site design specialists available to help teens choose their favorite
patterns and styles to create their own distinct bedrooms and lounge
spaces. Products available at PBteen.com
can be ordered through the store and shipped directly to the customer
for ease of shopping.
“We are excited to introduce PBteen at Walt Whitman Shops and complete
our family of Pottery Barn brands on Long Island,” said Sandra Stangl,
President, Pottery Barn Brands. “This will be our first combined Pottery
Barn, Pottery Barn Kids and PBteen location in the world, giving
customers the opportunity to find quality home furnishings, for all
ages, in one convenient location. We are thrilled to bring this unique
shopping experience to our loyal customers just in time for holiday
shopping.”
Pottery Barn Kids is introducing Design Studio, a resource for parents
and parents-to-be looking for advice and inspiration to create their
dream nursery, kid’s bedroom, play and study spaces. Offering
complimentary, expert advice on everything from room design to party
planning tips, customers can consult with Design Specialists in-store or
make an in-home appointment. The new location will also feature in-store
monogramming services.
Store Location:
Pottery Barn, Pottery Barn Kids and PBteen
Walt
Whitman Shops
160 Walt Whitman Road
Huntington, NY 11746-4130
Store Hours: Monday - Saturday 10:00 AM – 9:30 PM, Sunday 11:00
AM – 7:00 PM
Grand Opening Details:
Thursday, November 7, 2013
-
PBteen: The first 200 customers to visit the PBteen store on opening
day will receive a free PBteen back sack, plus four lucky winners will
find a surprise PBteen gift card for $250 inside their bag.
-
PBteen: The Wii U Game Lounge inside PBteen is open for teens to play
an advance copy of Super Mario 3D World for Wii U, November 7th
– November 14th from 3:30pm to close.
-
Pottery Barn Kids: Appearance from Clancy the bear and mini-plush
Clancy giveaway, while supplies last.
-
Pottery Barn: Gift with purchase through Sunday, November 10th. No
minimum purchase required.
Friday, November 8, 2013
-
Pottery Barn Kids: Complimentary face painting from 2:00 PM -4:00 PM.
Saturday, November 9, 2013
-
PBteen: Live DJ spinning from 10:00 AM -8:00 PM.
-
Pottery Barn Kids: Balloon giveaway starting at 10am, while supplies
last.
Sunday, November 10, 2013
-
Pottery Barn: Design Your Living Room décor class + 10% off featured
merchandise, starting at 10 AM.
ABOUT PBTEEN
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands,
launched in 2003 and is the first home retailer to focus exclusively on
the teenage market. Designed to fully furnish bedrooms,
study
and lounge
spaces for tweens and teens, PBteen provides fresh, fashionable options
to appeal to varying teenage tastes. Categories include: bedding,
window
treatments, rugs,
lighting,
gear,
decorative
accessories, storage
and organization solutions, and furniture including beanbag
chairs. PBdorm,
launched in 2010, is an exclusive collection that offers dorm
furniture and essentials. This collection includes XL
twin sheets, lighting,
seating,
storage
bins and organization solutions, and other accessories designed to
help teens turn their dorm room into their ultimate home away from home.
PBteen products are available through direct mail catalogs, e-commerce
site PBteen.com
and at sixteen U.S. retail
stores. PBteen currently offers international shipping to customers
worldwide. The PBteen e-commerce site features Wishlist
and StyleHouse,
a special section with design tools, a room planner, free downloads, a
music player, and a design library with decorating tips. PBteen has an
active following on Facebook,
Twitter,
YouTube,
Pinterest,
Instagram
and its blog PBteen
♥. Additionally, PBdorm has a dedicated Facebook,
Pinterest
and Instagram
presence, as well as a blog Style
Major. PBteen is headquartered in San Francisco, California.
ABOUT POTTERY BARN KIDS
Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of
brands, launched in January 1999 and quickly became a premier retailer
for children’s home
furnishings and decorative
accessories. Pottery Barn Kids offers exclusive designs that create
kid-friendly, stylish and innovative spaces including the nursery,
bedroom
and playroom.
Pottery Barn Kids operates 86 retail stores in the United States, Canada
and Australia. Pottery Barn Kids is headquartered in San Francisco,
California.
ABOUT POTTERY BARN
Pottery Barn, a member of the Williams-Sonoma, Inc. portfolio of brands,
is a premier specialty retailer for casual, comfortable and stylish home
furnishings. Key product categories include furniture, bedding, bath,
rugs, window treatments, tabletop, lighting and decorative accessories.
Nearly all Pottery Barn products are designed in house and are exclusive
to its catalogs, stores and website. Pottery Barn currently has 196
retail stores in the United States, Canada and Australia and through an
unaffiliated franchisee the Middle East, as well as an ecommerce site at www.potterybarn.com.
Pottery Barn provides complimentary design services and a comprehensive
gift registry program for weddings and other special events. Pottery
Barn now offers products for all life stages and every room in the home
through Pottery Barn, Pottery Barn Bed and Bath, Pottery Barn Kids, and
PBteen. The company is headquartered in San Francisco, California.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products
for the home. These products, representing eight distinct merchandise
strategies – Williams-Sonoma (cookware
and wedding
registry), Pottery Barn (furniture
and wedding
registry), Pottery Barn Kids (kids’
furniture and baby
registry), PBteen (girls’
bedding and boys’
bedding), West Elm (modern
furniture and room
decor), Williams-Sonoma Home (luxury
furniture and decorative
accessories), Rejuvenation (lighting
and hardware)
and Mark and Graham (personalized
gifts and gifts
for the home) – are marketed through e-commerce websites, direct
mail catalogs and 590 stores. Williams-Sonoma, Inc. currently operates
in the United States, Canada and Australia, offers international
shipping to customers worldwide, and has an unaffiliated franchisee that
operates 25 stores in the Middle East.
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