New Package Featuring PrimaPak(TM) Technology Launches on East Coast
Clear Lam Packaging, Inc. Expands Market With New Flexible, Stackable, Recloseable Package for Flavor Tree Branded Dark Chocolate Pretzels
CHICAGO, IL--(Marketwired - November 14, 2013) - Just in time for the holidays, a new package innovation featuring the revolutionary PrimaPak™ packaging system is launching at a regional East Coast retailer. Developed for John B. Sanfilippo & Son's Flavor Tree brand, the Limited Edition Premium Dark Chocolate Pretzels will be sold throughout the holidays. The patented and patent pending PrimaPak™ technology is designed to replace heavy rigid packaging and improve shelf appeal. It achieves up to 70 percent weight savings compared to plastic jars, reduces warehousing demands and truck shipments while improving costs and enhancing sustainability initiatives throughout the supply chain.
"We're delighted to see the new PrimaPak™ application on retail shelves and excited about the opportunity to showcase the package's vertical strength and stackability," said James Sanfilippo, CEO of Clear Lam Packaging, Inc. "The customized design for Flavor Tree pretzels creates a gift wrapped presentation perfect for the holidays. The package is made from a single roll of film on a PrimaPak™ bagging machine and it's really easy for consumers to use and then throw away."
To create a flexible package capable of being stacked and to better protect products inside, Clear Lam developed a new method of enhancing the package rigidity. The end result is a pop-up box shape with greater consumer appeal. The finished package retains its shape, performs well during transport, and stores well on retail shelves as well as in consumer pantries. In addition, the Peel and ReSeal Lid opens easily, stays open, and reseals to the package with a light touch.
The PrimaPak™ package is a flexible package produced from custom rollstock on a PrimaPak™ vertical form-fill-seal (VFFS) machine. Designed as a replacement for rigid cans, bottles, jars, trays and select flexible packaging, the PrimaPak™ package can be produced in a variety of different shapes and sizes. It can also be contoured into custom shapes such hexagons or octagons. The PrimaPak™ package has six sides allowing for maximum on-pack marketing to build enthusiasm for your brand. The technology reduces the package cube up to 30 percent or more, maximizing manufacturing efficiencies and improving warehousing space and transportation demands. Each benefit offers multiple opportunities to achieve measurable cost savings and sustainability improvements throughout the supply chain.
Additional PrimaPak™ applications and further product expansions are planned in 2014, according to Clear Lam.
Clear Lam has invested extensively in the development of new packaging designs and equipment that offer CPG brand owners, retailers, and private label manufacturers a fully integrated, end-to-end packaging solution. The PrimaPak™ technology will support corporate sustainability and efficiency efforts, the need to strengthen on-shelf merchandising and provide convenience to consumers.
For more information about Clear Lam Packaging and PrimaPak™ technology visit www.clearlam.com.
About Clear Lam Packaging:
Founded in 1969, Clear Lam Packaging, Inc. is a leading manufacturer of rigid and flexible packaging materials for thousands of food, industrial goods and personal healthcare products. Vertically integrated from design to manufacturing, Clear Lam specializes in printed films, rigid rollstock and specialized packaging systems. Clear Lam operates three manufacturing plants in the U.S. and China and employs over 500 people. A full-service polymer lab provides a wide range of services. To learn more about Clear Lam, please visit www.clearlam.com.
About John B. Sanfilippo & Son, Inc.:
John B. Sanfilippo & Son, Inc. (NASDAQ: JBSS), founded in 1922, is a leading processor, marketer and distributor of baking nuts, snack nuts and nut-based products that are sold in multiple distribution channels. Our products can be found under the Fisher Nuts, Orchard Valley Harvest and Sunshine Country brand names and a variety of private brands.
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