West Elm announced today an exclusive collaboration with renowned
fashion designer Steven Alan. Known for his subversive take on classics,
Steven Alan worked with West Elm to bring the style and ease of his
clothing designs to an exclusive, handcrafted home collection: Steven
Alan Stripes for West Elm. The first collaboration of its kind for both
the fashion designer and the home furnishings brand, Steven Alan Stripes
includes bedding, vases, rugs and furniture for every room. West Elm
introduced Steven Alan to artisans in India, Nicaragua and Haiti, where
he developed products that speak to each country’s cultural heritage.
West Elm will launch Steven Alan Stripes online at westelm.com and in
stores in January 2014.
Known for his subversive take on shirting, New York fashion designer Steven Alan brings the style + ease of his men's and womenswear designs to a handcrafted home collection, just for West Elm. (Photo: Business Wire)
“For this collaboration, we engaged with artisan groups around the world
who utilized traditional craft techniques to create unique pieces for
the home. Each piece is true to Steven Alan’s signature style,” said
West Elm president Jim Brett. “Our brand and our customers have an
appreciation for handcrafted items in home décor. Collaborating with
Steven, who shares this commitment in the fashion world, allows us to
bring a fresh and exciting point of view to our spring assortment.”
“Our shared commitment to developing handcrafted products made this a
natural collaboration opportunity,” said Steven Alan. “West Elm
introduced me to potters in Nicaragua, weavers in India and papier-mâché
experts in Haiti. These artisans were able to utilize their expertise to
handcraft each of my original designs. The result is a collection that
celebrates centuries-old craft for today’s home.”
The Steven Alan Stripes for West Elm collection includes:
-
Steven Alan Stripe Bedding: Inspired by classic shirt stripes,
Steven Alan designed this handcrafted bedding in collaboration with
Eco Tasar, a cooperative that supports rural Indian spinners and
weavers.
Striped Duvet Colors: Deep coral, golden gate or midnight
Quilt
Colors: Pewter or India Ink
Price: $29-$189
-
Steven Alan Stripe Vases: Each piece is made from locally mined
clay thrown on a foot-powered wheel and fired in a traditional outdoor
pit. The vases are handcrafted by Nicaraguan potters from Chaka
MarketBridge, a fair trade market for local artisans.
Colors:
Navy, Red/Orange, or Yellow
Price: $24-$59
-
Steven Alan Stripe Rugs: Handwoven by Indian artisans, these
rugs are dyed using a traditional gabbeh technique, characterized by
variegated color for an ombre effect.
Colors: Midnight, Ivory, or
Platinum/Gold
Price: $79-$849
-
Steven Alan Stripe Side Tables: Handcrafted in Haiti, these
unique tables are made entirely of papier-mâché as part of an existing
collaboration with Caribbean Craft. Founded by husband and wife, Joel
and Magalie Dresse, this artisan collective is dedicated to creating
jobs for the people of Haiti.
Price: $299
To celebrate the collaboration, West Elm and Steven Alan have partnered
in a sweepstakes* giving customers the opportunity to win $1,000 to
spend at West Elm and $1,000 to spend at Steven Alan. Additionally, West
Elm and Steven Alan fans are encouraged to share photos of stripes on
Instagram with #shareyourstripes for a chance to win a $500 gift card
from West Elm**.
*Sweepstakes runs from January 1, 2014 – January 31, 2014. For official
rules and to enter the sweepstakes, please visit: facebook.com/westelm
**For
official rules, please visit: blog.westelm.com
About West Elm
Mixing clean lines, natural materials and handcrafted collections from
the United States and around the world, West Elm creates unique,
affordable designs for modern living. Headquartered in Brooklyn, NY, the
brand introduced its first catalog in 2002 and opened the doors of its
first retail location in 2003. West Elm’s complete collection of furniture
and accessories
for living
rooms, bedrooms,
kitchens
and dining rooms can be found in 58 retail stores in the United
States, Canada, Australia and the UK and around-the-clock at www.westelm.com.
The brand also offers international shipping to customers around the
world and has an unaffiliated franchisee that operates stores in the
Middle East. West Elm is part of an active community on Facebook,
Pinterest,
Twitter
and Instagram
and a member of the Williams-Sonoma, Inc. portfolio of brands.
About Steven Alan
In 1994, Steven Alan opened his first retail store in downtown
Manhattan. Steven quickly became known for his keen eye and uniquely
urban sensibility. His subversive take on classic styles has evolved the
brand into one-off wardrobe staples. The Steven Alan Men’s Collection
includes signature shirting, suiting, shoes, and accessories, with its
Women’s Collection including tailored shirting, dresses, knits,
outerwear, handbags, and accessories. Steven Alan has stores in New
York, California, Connecticut, Georgia, Oregon, Massachusetts, Texas,
Illinois and Washington DC. The Steven Alan Collection is also sold
online at, www.stevenalan.com, and
in over 200 stores worldwide.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140113005690/en/
Copyright Business Wire 2014