PBteen,
a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands,
today unveiled its proprietary blog, The
Stylehouse. The vision of the blog is to give tweens and teens a
place to find design inspiration and fuel their budding imaginations for
home décor. The
Stylehouse aims to help teens gather fresh ideas for their
space, their style and their lives. To celebrate the blog’s launch,
teens are invited to visit The
Stylehouse today through March 14th and enter
for a chance to win a $500 PBteen gift card.
The
Stylehouse encompasses a variety of aspects in a typical teen's
life – from making your bedroom feel all your own, to finding great
gifts for your best friends and even maximizing space in your dorm room.
Content will be created by PBteen editors, brand ambassadors and
carefully curated blogger partnerships.
The blog will focus on four primary channels:
-
Decorate – roundups of personal style and DIY project ideas;
inspiration from the PBteen design team on home décor and trends
-
Celebrate – festive ideas for seasonal holidays and life events
such as graduation, prom and sweet sixteen
-
Dorm – all things dorm, including dorm tours, editorial content
from current college students and recipes for dorm-friendly meals
-
Behind the Scenes – career profiles of PBteen employees, sneak
peeks at catalog shoots and PBteen stylist tips
“The Stylehouse is a natural extension of the PBteen brand that
allows us to connect with our teen customers in a thoughtful relevant
way,” said Sandra Stangl, president of Pottery Barn Brands. “We hope The
Stylehouse will provide an engaging experience for tweens and teens
where they will be encouraged to explore their creativity and unique
personal style.”
Visit The
Stylehouse at http://blog.pbteen.com.
ABOUT PBTEEN
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands,
launched in 2003 and is the first home retailer to focus exclusively on
the teenage market. Designed to fully furnish bedrooms,
study
and lounge
spaces for tweens and teens, PBteen provides fresh, fashionable options
to appeal to varying teenage tastes. Categories include: bedding,
window
treatments, rugs,
lighting,
gear,
decorative
accessories, storage
and organization solutions, and furniture including beanbag
chairs. PBdorm,
launched in 2010, is an exclusive collection that offers dorm
furniture and essentials. This collection includes XL
twin sheets, lighting,
seating,
storage
bins and organization solutions, and other accessories designed to
help teens turn their dorm room into their ultimate home away from home.
PBteen products are available through direct mail catalogs, e-commerce
site PBteen.com
and at sixteen U.S. retail
stores. PBteen currently offers international shipping to customers
worldwide. The PBteen e-commerce site features Design
Studio and The
Stylehouse. PBteen has an active following on Facebook,
Twitter,
YouTube,
Pinterest,
Instagram
and Tumblr PBteen
♥. Additionally, PBdorm has a dedicated Facebook,
Pinterest
and Instagram
presence, as well as a blog Style
Major. PBteen is headquartered in San Francisco, California.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products
for the home. These products, representing eight distinct merchandise
strategies – Williams-Sonoma (cookware
and wedding
registry), Pottery Barn (furniture
and wedding
registry), Pottery Barn Kids (kids’
furniture and baby
registry), PBteen (girls’
bedding and boys’
bedding), West Elm (modern
furniture and room
decor), Williams-Sonoma Home (luxury
furniture and decorative
accessories), Rejuvenation (lighting
and hardware)
and Mark and Graham (personalized
gifts and gifts
for the home) – are marketed through e-commerce websites, direct
mail catalogs and 595 stores. Williams-Sonoma, Inc. currently operates
in the United States, Canada and Australia, offers international
shipping to customers worldwide, and has an unaffiliated franchisee that
operates 27 stores in the Middle East.
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