On Saturday, June 7 and Sunday, June 8 at 11:00 a.m. local time, Fathom
Events and Mattel present the cinema debut of “Team
Hot Wheels: The Origin of Awesome” in select movie theaters
nationwide. An event that both kids and parents will enjoy, “Team Hot
Wheels: The Origin of Awesome” is the story of how Gage, Rhett, Wyatt
and Brandon face off against a mysterious black car that begins
transforming the sleepy town of Hilly Woodlands into a wild mess of
orange track and outrageous obstacles. Fans will also be treated to an
exclusive look under the hood, learning how Team Hot Wheels was created
through interviews with the mad geniuses at Mattel, a first-hand look at
early sketches and concept art, as well as a glimpse into how the
characters were developed from the illustrators behind them.
Tickets for “Hot Wheels: The Origin of Awesome” are available at
participating theater box offices and online at www.FathomEvents.com.
The event will be presented in more than 660 select movie theaters
around the country through Fathom’s Digital
Broadcast Network. For a complete list of theater locations and
prices, visit the Fathom Events website (theaters and participants
are subject to change).
“Hot Wheels have been a family favorite for nearly half a century,” said
Dan Diamond, senior vice president of Fathom Events. “Seeing these
iconic toys come to life on the big screen is the perfect chance for
children and parents to reignite their imagination.”
About AC JV, LLC
Fathom Events is owned by a newly formed entity called AC JV,
LLC. Fathom is the recognized leader in the alternative entertainment
industry, offering a variety of one-of-a-kind entertainment events in
movie theaters nationwide that include live, high-definition
performances of the Metropolitan Opera, the performing arts, major
sporting events, music concerts, comedy series, Broadway shows, original
programming featuring entertainment’s biggest stars, socially relevant
documentaries with audience Q&A and much more. Additionally, Fathom
events take audiences behind-the-scenes and offer unique extras –
creating the ultimate entertainment experience for fans of all ages.
Co-owned by the three largest movie theater circuits in the United
States, AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc.
(NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), Fathom’s live
digital broadcast network (“DBN”) is the largest cinema broadcast
network in North America, bringing live events to more than 750
locations in 171 Designated Market Areas® (including all of the top 50).
For more information, visit www.fathomevents.com.
About Hot Wheels
Since 1968, Hot Wheels® has been passionate about creating thrilling
vehicle experiences through innovative product and content. With a fan
base of more than 41 million people, Hot Wheels® is the No. 1 vehicle
property in the United States producing the coolest cars imaginable. The
Hot Wheels brand began as a line of 16 1:64-scale die-cast vehicles;
today, it has evolved into a true, global lifestyle brand for boys of
all ages with segments that range from aftermarket parts to licensed
apparel to branded digital content from Team Hot Wheels®, a real-life
race crew of professional drivers performing over-the-top stunts. Check
out the official Hot Wheels website for the hottest car games and racing
videos, and be sure to visit the Hot Wheels® Facebook page.
For artwork/photos related to “Hot Wheels: The Origin of Awesome,” click here.
Copyright Business Wire 2014