Strong-MDI, a Ballantyne
Strong, Inc. company (NYSE MKT: BTN), today announced the
signing of a two-year exclusive supply agreement with Cinépolis, the
fourth largest chain of movie theaters in the world with more than 3,000
screens in 11 countries. Pursuant to the agreement, Strong-MDI will
supply screens for all installations in Cinépolis theaters throughout
the Americas over the next two years. After having supplied screens to
Cinépolis for several years, the new contract represents the first
exclusive supply agreement between the two companies covering the full
breadth of screen products from Strong-MDI.
“Strong-MDI delivers consistently high quality screens with exceptional
performance to our theaters,” said Alejandro Tejado, Purchasing and
Supply Chain Director for Cinépolis. “MDI couples its expertise and
innovation in screen technology with exceptional delivery and support to
assure our success as we incorporate their products into our theaters.
Strong has a solid reputation for delivering quality product on time
anywhere in the world.”
“We are honored to have been selected as the exclusive supplier to
Cinépolis and complement their beautiful state-of-the-art theaters
throughout the Americas,” said Chris Stark, Senior VP and COO of
Ballantyne Strong. “The combination of Strong-MDI’s high performance
screens with the innovative entertainment experience of Cinépolis
theaters is a winning combination.”
About Cinépolis (www.cinepolis.com)
Cinépolis is the world’s 4th largest movie theater circuit, operating
more than 3,000 screens in 11 countries and serving close to 200 million
patrons annually. The company operates its screens under four different
brands that span across the ultra-premium to the extreme value segments.
As a company that is committed to innovation, Cinépolis was the first to
pioneer the concept of premium movie theaters via its Cinépolis VIP
brand. The company aspires to provide its patrons the best overall
experience in filmed entertainment and employs a global workforce of
22,000 people to support its mission. Founded in 1971, Cinépolis is
privately held and is headquartered in Morelia, Mexico.
About Ballantyne Strong, Inc. (www.strong-world.com)
Ballantyne Strong designs, integrates, and installs technology solutions
for a broad range of applications; develops and delivers out-of-home
messaging, advertising and communications; manufactures projection
screens and lighting products; and provides managed services including
monitoring of networked equipment. The Company focuses on serving the
retail, financial, government and cinema markets.
Forward-Looking Statements
Except for the historical information in this press release, it includes
forward-looking statements that involve risks and uncertainties,
including but not limited to, quarterly fluctuations in results;
customer demand for the Company’s products; the development of new
technology for alternate means of motion picture presentation; domestic
and international economic conditions; the management of growth; and
other risks detailed from time to time in the Company’s Securities and
Exchange Commission filings. Actual results may differ materially from
management’s expectations.
Copyright Business Wire 2014