Home furnishings retailer West
Elm announced today that it will open a new retail store in El Paso,
Texas on Thursday, October 16th, 2014 at 9am. Located in The Promenade
of The Fountains at Farah, the more than 22,000 square foot store will
feature a curated selection of products made in Texas, part of West
Elm’s LOCAL
initiative. The store will also feature a West Elm Market shop-in-shop
that will sell coffee from Brooklyn
Roasting Company. To celebrate the opening, a limited edition El
Paso tote bag will be given away to the first 300 shoppers with a $50
minimum purchase.
West Elm’s LOCAL initiative, launched this year, taps into local
entrepreneurship by empowering the teams in West Elm stores to find
makers and designers to build and nurture a creative network that
celebrates craftspeople and differentiates the brand with regional
assortments. “The unique style of the region is reflected in the
products created by local craftspeople,” said West Elm president Jim
Brett. “The West Elm LOCAL assortment celebrates and elevates this
community of makers.”
The El Paso store includes products from the following Texas-based
makers:
West Elm El Paso will incorporate both temporary and permanent art
installations into the store design that are inspired by the brand’s
seasonal product and also by the environment, culture, architecture and
heritage of the El Paso area. Customers that visit the store will find a
map of Texas made from reclaimed lathe wood as well as installations
using other reclaimed materials including corrugated steel and weathered
metal industrial sliding doors.
The store will be a creative, community-driven space designed to help
customers discover their personal style at home. In the store’s Design
Center – or in their home – customers can work with a free Home Stylist
to pick paint colors, fabric swatches or design a furniture plan. The
store will open with a first look at West Elm’s holiday assortment,
which includes an expanded collection of dining and entertaining pieces,
new collaborations and handcrafted pieces from Haiti, India, Peru and
the Philippines. Opening week, all dining room furniture will be 15% off.
Additional store opening activities include a sweepstakes*
that offers El Paso residents a chance to win a $2,000 gift card. For
up-to-date information on in-store promotions and events, El Paso
residents are encouraged to like the store page on Facebook: http://www.facebook.com/westelmelpaso
and follow the store on Instagram @westelmelpaso. West Elm El Paso is
open Monday-Thursday 9am-8pm, Friday-Saturday 9am-9pm and Sunday
10pm-6pm. The store’s address is 8889 Gateway West Boulevard , Suite
2400 and the phone number is 915-594-2714.
About West Elm
Mixing clean lines, natural materials and handcrafted collections from
the US and around the world, West Elm creates unique, affordable designs
for modern living. The brand offers choice in products and services,
builds community through connections with customers, collaborators and
associates, and focuses on consciousness in everything we do, from
handcrafted and local products to supply chain transparency and
sustainability. Headquartered in Brooklyn, NY, West Elm introduced its
first catalog in 2002, followed by its first store in 2003. The brand’s
complete assortment can be found in 65 retail stores in the United
States, Canada, Australia and the UK and around-the-clock at www.westelm.com.
We also offer international shipping to customers around the world and
have an unaffiliated franchisee that operates stores in the Middle East.
West Elm is part of an active community on Facebook, Pinterest, Twitter
and Instagram and a member of the Williams-Sonoma, Inc. portfolio of
brands.
*Deadline to enter sweepstakes is October 12, 2014. For official rules
and entry form please visit http://westelm.com/contest/el-paso-sweeps/
Copyright Business Wire 2014