Home furnishings retailer West
Elm announced today that it will open a new retail store in
Alpharetta, Georgia on Thursday, October 30th, 2014 at 10am. The store
is located in Avalon, a new mixed-used community that is also
celebrating its grand opening on the 30th followed by a week
of special events. The more than 9,500 square foot West Elm store will
feature a curated selection of products made by local artists and makers
through
West Elm’s LOCAL
initiative. To celebrate the opening, a limited edition Alpharetta tote
bag designed by Atlanta-based Brown
Parcel Press will be given away to the first 300 shoppers with a $50
minimum purchase.
West Elm’s LOCAL initiative taps into local entrepreneurship by
empowering the teams in West Elm stores to find makers and designers to
create their own assortment, building and nurturing a creative network
of craftspeople. “It’s exciting to be a part of the Avalon grand opening
and to bring local makers and artists to the forefront of the
celebration through our local assortment,” said West Elm president, Jim
Brett. “We now have local assortments in more than 20 of our West Elm
stores across the country.”
West Elm at Avalon offers bath products, paper products, tote bags, tea
towels, vases and ceramics, holiday ornaments, and art from the
following local makers:
The store will include design details and installations that are
reflective of the local landscape and culture. To create the back and
front cash wrap areas West Elm used wood organ pipe covers, a nod to the
area’s musical legacy. Each of the covers has an anthropomorphic flair
at the top where the air is released, making them look like smiles. Like
all West Elm locations, the store will be a creative, community-driven
space designed to help customers discover their personal style at home.
Customers can work with a free Home Stylist in the store’s Design
Center, or in their home, to pick paint colors, fabric swatches or
design a furniture plan.
West Elm at Avalon will open with the brand’s holiday assortment, which
includes an expanded collection of dining, entertaining, and gifts, as
well as new collaborations and handcrafted pieces from Haiti, India,
Peru and the Philippines. Opening weekend tabletop, lighting and throws
will be 20% off and coffee and side tables will be 15% off.
Additional store opening activities include a sweepstakes*
that offers local customers a chance to win a $2,000 gift card. For
up-to-date information on in-store promotions and events, customers are
encouraged to like the store page on Facebook: http://www.facebook.com/westelmavalon
and follow the store on Instagram @westelmavalon. West Elm at Avalon is
open Monday-Saturday 10am-9pm, and Sunday 11am-7pm. The store’s address
is 6160 Avalon Blvd. and the phone number is 678-248-5547.
*Deadline to enter sweepstakes is October 26, 2014. For official rules
and entry form please visit http://westelm.com/contest/alpharetta-sweeps/
About West Elm
Mixing clean lines, natural materials and handcrafted collections from
the US and around the world, West Elm creates unique, affordable designs
for modern living. The brand offers choice in products and services,
builds community through connections with customers, collaborators and
associates, and focuses on consciousness in everything we do, from
handcrafted and local products to supply chain transparency and
sustainability. Headquartered in Brooklyn, NY, West Elm introduced its
first catalog in 2002, followed by its first store in 2003. The brand’s
complete assortment can be found in 67 retail stores in the United
States, Canada, Australia and the UK and around-the-clock at www.westelm.com.
We also offer international shipping to customers around the world and
have an unaffiliated franchisee that operates stores in the Middle East.
West Elm is part of an active community on Facebook, Pinterest, Twitter
and Instagram and a member of the Williams-Sonoma, Inc. portfolio of
brands.
Copyright Business Wire 2014