Williams-Sonoma and Chef Tyler Florence commence a joint venture in
culinary innovation as Florence kicks off West Coast tour dates for the
release of his book Inside The Test Kitchen. Williams-Sonoma and
The Florence Group will leverage mutual brand synergies to identify
emerging trends in the culinary market and bring customers new concepts
and products sold exclusively through Williams-Sonoma stores and Tyler
Florence Test Kitchen based in Mill Valley, California, scheduled to
open in 2015.
Florence remarks, “I have great respect for Chuck Williams and the
culinary legacy he created with Williams-Sonoma. He’s a retail visionary
and his work has influenced how I approached my own career so it’s a
privilege to be partnering with the brand.” Williams-Sonoma President
Janet Hayes adds, “Tyler is a dynamic and talented Chef with a wealth of
inspiring ideas; we greatly value the contributions he brings to the
collaboration.”
The collaboration between Williams-Sonoma and Florence also includes the
development and sharing of original content such as new recipes, tips
and technique videos produced on-location at both the brand’s and
Florence’s test kitchens. Broadcasts will reflect seasonal themes, and
relevant ingredients, and equipment along with product recommendations.
Monthly web-based programs will debut across digital and social
platforms as well as in the Williams-Sonoma catalog beginning with a
spotlight on Thanksgiving with Tyler’s Complete Meal. The book tour
commenced this month in Texas. Additional December dates include
Stanford 12/5, South Coast Plaza and Beverly Hills 12/6 and Corte Madera
12/10. For more information on the tour dates and purchasing the book
visit http://www.williams-sonoma.com/pages/store-events/store-events/book-signing.html.
About Williams-Sonoma
Since its founding by Chuck Williams in 1956, the Williams-Sonoma brand
has been bringing people together around food. A member of
Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, Williams-Sonoma is
a leading specialty retailer of high-quality products for the kitchen
and home, providing world-class service and an engaging customer
experience. Products include cookware, cooks’ tools, cutlery, electrics,
bakeware, food, tabletop and bar, outdoor, cookbooks, as well as
furniture, lighting and decorative accessories. Each store has a
professional demonstration kitchen for cooking classes and tastings
conducted by expert culinary staff. Williams-Sonoma Cooking Schools,
located in select locations in the U.S. and Australia, offer hands-on
classes led by professional chefs. A comprehensive gift registry program
for weddings and other special events is available in stores and online.
On williams-sonoma.com
and the Williams-Sonoma blog, Taste,
customers can find recipes, tips and techniques that help them create
delicious meals and wonderful memories.
Copyright Business Wire 2014