Williams-Sonoma hosts Ina Garten in Beverly Hills today at the final
stop of a five-city tour for Garten’s new cookbook, Make It Ahead.
Garten held speaking engagements in Boston, Chicago, Cupertino and
Denver earlier in the month hosted by the retailer. The tour, announced
in May, was followed by a limited pre-sale period of tickets and signed
copies of the book, exclusively available from Williams-Sonoma for this
tour. Garten will be providing tips, recipes and kitchen picks from her
new cookbook for Williams-Sonoma throughout the holidays and the end of
the year. The content will appear on the company’s social platforms and
website. This also marks the first Williams-Sonoma catalog appearance by
the culinary personality.
Williams-Sonoma completed a Christmas theme photo shoot with Garten in
August for the holiday catalog scheduled to arrive in customers’ homes
on December 2. Referring to the catalog spread, Anna Last, SVP, Creative
at Williams-Sonoma said, “We aim to inspire home cooks with each mailing
and working with Ina in her own surroundings allowed us to show how she
presents a delicious holiday table. Ina is a gracious host and that
comes across on our pages.”
Williams-Sonoma released behind-the-scenes photography from the shoot on
Instagram in August. The brand’s President, Janet Hayes remarked, “Ina
Garten is an icon and continues to resonate with our brand’s customers
across all ages and demographics which has been reinforced by the strong
level of early engagement we’ve seen promoting her book tour
appearances; we’re so pleased to be partnering with her.” For more
information on the tour and purchasing the book visit http://www.williams-sonoma.com/pages/exclusive-ina-garten-event.html.
About Williams-Sonoma
Since its founding by Chuck Williams in 1956, the Williams-Sonoma brand
has been bringing people together around food. A member of
Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, Williams-Sonoma is
a leading specialty retailer of high-quality products for the kitchen
and home, providing world-class service and an engaging customer
experience. Products include cookware, cooks’ tools, cutlery, electrics,
bakeware, food, tabletop and bar, outdoor, cookbooks, as well as
furniture, lighting and decorative accessories. Each store has a
professional demonstration kitchen for cooking classes and tastings
conducted by expert culinary staff. Williams-Sonoma Cooking Schools,
located in select locations in the U.S. and Australia, offer hands-on
classes led by professional chefs. A comprehensive gift registry program
for weddings and other special events is available in stores and online.
On williams-sonoma.com
and the Williams-Sonoma blog, Taste,
customers can find recipes, tips and techniques that help them create
delicious meals and wonderful memories.
Copyright Business Wire 2014