Williams-Sonoma celebrates the success of its national partnership with
Share Our Strength’s No Kid Hungry campaign by raising more than
$250,000 in the month of September to help end childhood hunger in
America. The brand supported the cause by developing limited-edition
spatulas featuring artwork by chefs April Bloomfield, Tyler Florence,
Suzanne Goin, Bryan Voltaggio and Michael Voltaggio which quickly sold
out in many of the retailer’s 240 locations and on their website.
Williams-Sonoma also hosted “Cooking For A Cause” classes in 30 cities
throughout the U.S., donating all proceeds directly to support No Kid
Hungry’s mission to end childhood hunger in America. A set of three mini
Le Creuset cocottes in the classic flame color will continue to be
offered during the holidays as part of the partnership while supplies
last, which dedicates $25 for each sold to No Kid Hungry.
The limited edition products, dubbed early on as “Tools For Change” will
return in 2015 as well as a reimagined Cooking For A Cause initiative.
Jean Armstrong, Williams-Sonoma Director of Brand Marketing adds, “We
recently named No Kid Hungry Williams-Sonoma’s leading corporate
charitable partner and the customer response to our campaign has been
overwhelmingly positive. We’re aiming to expand our efforts in 2015 with
an exciting, new line of ‘Tools For Change,’ as well as to grow the
scope of Cooking For Cause to reach even more people.”
Share Our Strength Founder and CEO, Billy Shore, commented, “People
would be surprised at how widespread the problem of childhood hunger is;
poverty and hunger affect kids in every congressional district in this
nation. Since launching No Kid Hungry, we’ve helped connect hungry kids
to more than 107 million additional meals that they otherwise would have
gotten and our work with Williams-Sonoma has been integral in raising
the awareness and the necessary funds to achieve this.”
Customers should contact their local Williams-Sonoma to inquire about
product availability in their area. To find out more about
Williams-Sonoma’s partnership with No Kid Hungry, please visit: http://www.williams-sonoma.com/shop/new/new-no-kid-hungry/.
About Williams-Sonoma
Since its founding by Chuck Williams in 1956, the Williams-Sonoma brand
has been bringing people together around food. A member of
Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, Williams-Sonoma is
a leading specialty retailer of high-quality products for the kitchen
and home, providing world-class service and an engaging customer
experience. Products include cookware, cooks’ tools, cutlery, electrics,
bakeware, food, tabletop and bar, outdoor, cookbooks, as well as
furniture, lighting and decorative accessories. Each store has a
professional demonstration kitchen for cooking classes and tastings
conducted by expert culinary staff. Williams-Sonoma Cooking Schools,
located in select locations in the U.S. and Australia, offer hands-on
classes led by professional chefs. A comprehensive gift registry program
for weddings and other special events is available in stores and online.
On williams-sonoma.com
and the Williams-Sonoma blog, Taste,
customers can find recipes, tips and techniques that help them create
delicious meals and wonderful memories.
About No Kid Hungry®
No child should grow up hungry in America, but one in five children
struggles with hunger. Share Our Strength’s No Kid Hungry®
campaign is ending childhood hunger in America by ensuring all children
get the healthy food they need, every day. No Kid Hungry connects kids
in need to effective nutrition programs like school breakfast and summer
meals and teaches low-income families to cook healthy, affordable meals.
This work is accomplished through the No Kid Hungry network, made up of
private citizens, public officials, nonprofits, business leaders and
others providing innovative hunger solutions in their communities. Join
us at NoKidHungry.org.
Copyright Business Wire 2014