Fashion and lifestyle brand, Kate Spade Saturday and home furnishings
retailer West Elm, launch an exclusive collaboration for early 2015. The
two brands have teamed up to create a new collection of furniture,
bedding, rugs and home accessories. The Kate Spade Saturday + West Elm
collection is Kate Spade Saturday’s first home collaboration and will be
available in West Elm stores in the US and Canada and on westelm.com in
early January 2015.
Kate Spade Saturday & West Elm to launch exclusive home collection available at West Elm. (Photo: Business Wire)
The collection brings many of Kate Spade Saturday’s most popular prints
into the home on brightly patterned bedding, graphic rugs, wall art, and
pop accessories. The partnership will be supported with a cross-channel
marketing campaign that includes print advertising, social
activations featuring key influencers and bloggers, launch celebrations
and retail gifts with purchase at all West Elm stores throughout the
month of February.
“We are thrilled to be able to extend the Kate Spade Saturday sense of
fun into the home in a much larger way,” said Kyle Andrew, Senior Vice
President and Brand Director of Kate Spade Saturday. “West Elm is the
perfect brand partner for translating the Kate Spade Saturday spirit
into modern home design. Fans of both brands will recognize the iconic
prints and playful color palettes of Kate Spade Saturday executed on
West Elm’s modern, mid-century inspired furniture pieces and hand woven
textiles.”
“We worked closely with the Kate Spade Saturday team to design a
collection that embodies the signature aesthetics of both brands,” said
West Elm’s Creative Director, Vanessa Holden. “We had a lot of fun
working together and playing with many of Kate Spade Saturday’s most
popular patterns then translating them to inspired products for the
home.”
Product highlights from the collection include:
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A complete collection of Bedding designed with bright, colorful hues
and patterns (prices $24-$119)
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Pillows designed for the bed or the sofa (prices $29-$89)
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Rugs and Poufs combining West Elm’s signature jute with pops of neon
(prices $129-$799)
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Colorful and graphic Wall Art including Kate Spade Saturday’s
signature yellow and graphic black and white print (prices $129-$599)
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Mod Jewelry Boxes and Jewelry Trees (prices $19-$29)
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Graphic Globe Desk and Floor Lamp (prices $199-$349)
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Functional Garment Rack in coated metal (price $149)
About Kate Spade Saturday
The sister brand from kate spade new york, Kate Spade Saturday aims to
channel the carefree spirit of the weekend and bring it to every day of
the week with bright colors, graphic silhouettes, and bold prints.
Putting its own spin on casual, Kate Spade Saturday creates product that
is equal parts style and function, from versatile travel bags to
go-anywhere dresses to smart lifestyle items. The first Kate Spade
Saturday store opened in March 2013 in Tokyo’s Omotesando district, and
was quickly followed by five more stores throughout Japan. The brand
launched in the United States exclusively online at Saturday.com in
Spring 2013, and has since opened stores in New York City, Los Angeles,
Houston, Honolulu, Boston, Washington DC and Singapore. Kate Spade
Saturday is owned by Kate Spade & Company (NYSE:KATE).
About West Elm
Mixing clean lines, natural materials and handcrafted collections from
the US and around the world, West Elm creates unique, affordable designs
for modern living. The brand offers choice in products and services,
builds community through connections with customers, collaborators and
associates, and focuses on consciousness in everything we do, from
handcrafted and local products to supply chain transparency and
sustainability. Headquartered in Brooklyn, NY, West Elm introduced its
first catalog in 2002, followed by its first store in 2003. The brand’s
complete assortment can be found in 69 retail stores in the United
States, Canada, Australia and the UK and around-the-clock at www.westelm.com.
We also offer international shipping to customers around the world and
have an unaffiliated franchisee that operates stores in the Middle East.
West Elm is part of an active community on Facebook, Pinterest, Twitter
and Instagram and a member of the Williams-Sonoma, Inc. portfolio of
brands.
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