Music has always been an integral part of the movies, and National
CineMedia (NCM) and The GRAMMY Awards® are launching a new big screen
partnership in movie theaters nationwide.
This new entertainment marketing program will give moviegoers an
exclusive behind-the-scenes look at recording artists and their creative
process, and will kick off with featured artists Idina
Menzel, Vance
Joy and Echosmith.
Premiering in NCM’s FirstLook pre-show in November, the first
episode in the program featured Tony Award winner Idina Menzel in the
studio as she revealed how her recording environment helps inspire her
creative process. The second episode, which premiered in
December, features Australian singer-songwriter Vance Joy discussing his
in-studio artistic process for his hit single Riptide and debut
album Dream Your Life Away. American alt/pop band Echosmith will
be featured in the third episode, premiering on February 20.
Glade® has signed on as the exclusive launch partner for the NCM program
from its premiere through March 5, 2015. New Glade® brand creative will
also feature a nod to music and inspiration.
In addition to the on-screen content, the partnership also includes a
sweepstakes where movie and music fans can enter
to win a trip for two to the GRAMMY Awards in Los Angeles in 2015
and 2016. To encourage moviegoers to enter the sweepstakes and tune in
to the 57th annual GRAMMY Awards on Sunday, February 8 at 8:00 p.m. on
CBS, the marketing program also incorporates box office handouts as well
as integrated online, mobile and social media promotional elements.
“Our relationship with the GRAMMY Awards allows us to give brands unique
access to the music and artists who inspire the movies,” said Cliff
Marks, president of sales and marketing with NCM. “Glade® is a terrific
launch partner, and I look forward to exploring many other new and
exciting themes with top artists and brands as the program grows.”
About National CineMedia (NCM)
National CineMedia operates NCM Media Networks, the #1 weekend network
in America and the largest cinema advertising network reaching
moviegoers on-screen, on-site, online and on mobile devices. NCM offers
captivating entertainment content, national reach and unparalleled
audience engagement across its digital in-theater network of over 20,000
screens in over 1,500 theaters in 183 Designated Market Areas® (49 of
the top 50). During 2013, over 710 million moviegoers attended theaters
that exclusively present NCM's FirstLook pre-show program, including AMC
Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK), Regal
Entertainment Group (NYSE: RGC), and 40 other leading regional theater
circuit affiliates. National CineMedia, Inc. (NASDAQ:NCMI) owns a 45.8%
interest in and is the managing member of National CineMedia LLC. For
more information, visit www.ncm.com.
(NCMI-A)
About The GRAMMY Awards
Established in 1957, The Recording Academy is an organization of
musicians, songwriters, producers, engineers and recording professionals
that is dedicated to improving the cultural condition and quality of
life for music and its makers. Internationally known for the GRAMMY
Awards — the preeminent peer-recognized award for musical excellence and
the most credible brand in music — The Recording Academy is responsible
for groundbreaking professional development, cultural enrichment,
advocacy, education and human services programs. The Academy continues
to focus on its mission of recognizing musical excellence, advocating
for the well-being of music makers and ensuring music remains an
indelible part of our culture. For more information about The Academy,
please visit www.grammy.com.
For breaking news and exclusive content, follow @TheGRAMMYs on Twitter,
like "The GRAMMYs" on Facebook,
and join The GRAMMYs' social communities on Foursquare,
GetGlue, Google+, Instagram, Pinterest, Tumblr,
and YouTube.
About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality
products, excellence in the workplace and a long-term commitment to the
environment and the communities in which it operates. Based in the USA,
the company is one of the world's leading manufacturers of household
cleaning products and products for home storage, air care, pest control
and shoe care. It markets such well-known brands as GLADE®, KIWI®,
OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC®
in the U.S. and beyond, with brands marketed outside the U.S. including
AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE®,
and RIDSECT®. The 129-year-old company, that generates $9 billion in
sales, employs nearly 12,000 people globally and sells products in
virtually every country around the world. www.scjohnson.com.
Copyright Business Wire 2015