PBteen,
a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands,
announced today an exclusive collaboration with Kelly Slater, the
11-time world surfing champion. Inspired by Slater’s genuine passion and
commitment to global conservation, this home furnishings collection will
be made with sustainable materials and recycled fabrics. This capsule
collection will be Slater’s debut into home furnishings. Product
categories will include furniture, bedding, lighting, wall art and
decorative accessories for tweens and teens. The collection of more than
40 pieces includes furniture built with FSC certified wood, rugs made
with recycled fabrics and bedding using 100% organic cotton. The Kelly
Slater for PBteen collection will launch on PBteen.com
in early April 2015.
Kelly Slater for PBteen Collection (Photo: Business Wire)
"I'm really excited to be working with PBteen on this project,” said
Kelly Slater. “While they’re not part of the endemic surf market, I'm
honored that PBteen has seen me as someone who can help a broader
audience understand the need to use recycled, repurposed and organic
materials. Global conservation is a focal point of the capsule
collection and it falls right in line with the change and direction I’m
working towards, on a professional and personal basis. In collaborating
with PBteen, we are creating a subtle and natural feel with this
collection - something that has an authentic appeal for teens and their
parents alike.”
“We are thrilled to collaborate with Kelly Slater on this collection as
there isn’t a better ambassador for the surf lifestyle,” said Sandra
Stangl, President, Pottery Barn Brands. “As a mother with two teen-aged
kids who are avid surfers, I have seen the rise of the surf lifestyle up
close and feel this is not just a trend, but a movement that is here to
stay. While collaborating with Kelly, he challenged our team to bring
sustainability to every part of the Kelly Slater for PBteen
collection. We are proud to say this is the most environmentally
responsible collection we have brought to market to date. We believe
it’s very empowering to show tweens and teens, regardless if they surf
or not, that they can make a difference for the world’s resources by
being mindful of their personal choices.”
Launch Details:
-
Follow PBteen on Facebook
and Instagram
to get a sneak peek of the Kelly Slater Collection.
-
The collection will be available at PBteen.com,
featured in the PBteen catalog and in PBteen
stores nationwide starting in April 2015.
ABOUT PBTEEN
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands,
launched in 2003 and is the first home retailer to focus exclusively on
the teenage market. Designed to fully furnish bedrooms,
study
and lounge
spaces for tweens and teens, PBteen provides fresh, fashionable options
to appeal to varying teenage tastes. Categories include: bedding,
window
treatments, rugs,
lighting,
gear,
decorative accessories, storage
and organization solutions, and furniture including beanbag
chairs. PBdorm,
launched in 2010, is an exclusive collection that offers dorm
furniture and essentials. This collection includes XL
twin sheets, lighting,
seating,
storage
bins and organization solutions, and other accessories designed to
help teens turn their dorm room into their ultimate home away from home.
PBteen products are available through direct mail catalogs, e-commerce
site PBteen.com
and at nineteen U.S. retail
stores. PBteen currently offers international shipping to customers
worldwide. PBteen has an active following on Facebook,
Twitter,
YouTube,
Pinterest,
Instagram,
PBteen
♥ and its blog theStyleHouse.
Additionally, PBdorm has a dedicated Facebook,
Pinterest
and Instagram
presence, as well as a blog Style
Major. PBteen is headquartered in San Francisco, California.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products
for the home. These products, representing eight distinct merchandise
strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm,
PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are
marketed through e-commerce websites, direct mail catalogs and 603
stores. Williams-Sonoma, Inc. currently operates in the United States,
Canada, Australia and the United Kingdom, offers international shipping
to customers worldwide, and has unaffiliated franchisees that operate
stores in the Middle East and the Philippines.
ABOUT KELLY SLATER
Kelly Slater is the best competitive surfer of all time. He has garnered
an unprecedented 11 WSL World Championships, 54 World Championship Tour
victories, and 2 X-Games Gold Medals, totaling over 20 years of
dominance. Aside from his competitive accomplishments, Kelly’s
free-surfing, out-of-the-box maneuvers, and spontaneous approach to
surfing continue to change how people surf and view the sport. Kelly has
not only changed the sport forever, but has also redefined the archetype
of a surfer through his professionalism, style, and character. He is a
true champion considered by many to be the most influential surfer in
history.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150129005368/en/
Copyright Business Wire 2015