West Elm:
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What:
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Home furnishings retailer West Elm will open a new store in Breton
Village in Grand Rapids, Michigan on Thursday, June 11, 2015 at 10
a.m. The 10,000 square foot store will open with West Elm’s
pre-fall assortment and suite of complimentary design services.
Crafted goods from 10 Michigan-based artists and creators
including June
& December, Type
Shy and Reed
Wilson Design will be featured as part of West Elm’s LOCAL
initiative, which supports more than 200 independent artists and
designers across the country.
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West Elm has partnered with Michigan-based artist Whimsy
& Wild to design an exclusive tote bag to celebrate the
opening. The tote will be gifted to the first 300 shoppers with a
$50 minimum purchase. Additional store opening activities include
a sweepstakes* that offers local customers a chance to win a
$2,000 gift and an invitation to a private pre-opening celebration
cohosted with Grand Rapid’s Hey
Gorgeous Events on June 10 from 6:00 p.m. – 8:00 p.m.
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For up-to-date information on in-store promotions and events,
customers are encouraged to like the store page on Facebook: https://www.facebook.com/westelmgr
and follow the store on Instagram: @westelmgr.
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When:
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The grand opening will take place on Thursday, June 11, 2015 at 10
a.m. Store hours: Monday-Friday 10 a.m. – 8 p.m., Saturday 10 a.m.
– 6 p.m. and Sunday Noon – 5 p.m.
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Where:
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West Elm Grand Rapids is located at 1958 Breton Rd SE, Grand
Rapids, MI 49506. The store phone number is 616.949.0978.
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Why:
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"Grand Rapids is a city known for its rich history in furniture
manufacturing and craftsmanship," said West Elm president Jim
Brett. "West Elm is proud to expand its presence in the state and
support the new LOCAL inductees who will join an already
impressive list of Michigan-based artists and designers."
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The Grand Rapids LOCAL assortment will include the following 10
makers:
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All
Things Grow
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Reed
Wilson Design
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Arthur's
Plaid Pants
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Revisions
Design Studio
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Cellar
Door Soaps
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The
Pear Tree Press
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June
& December
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Type
Shy
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Meant
To Be Sent
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Whimsy
+ Wild
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About:
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The design of West Elm Grand Rapids uses material influences from
the city’s history as a lumber resource and furniture-manufacturing
hub. Structural features include oak skin planks that create the
cash wrap and reclaimed floorboards with a distinct patina from
years of exposure.
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West Elm helps customers express their personal style at home.
Headquartered in Brooklyn, NY, the brand introduced its first
catalog in 2002, and opened its first store in 2003 in DUMBO, the
Brooklyn neighborhood it still proudly calls home. Everything West
Elm does is designed to make an impact, from its commitment to
Fair Trade Certified, local and handcrafted products to its
community-driven in-store events and collaborations. Mixing clean
lines, natural materials and handcrafted collections from the US
and around the world, West Elm creates unique, affordable designs
for modern living. The brand operates 72 retail stores in the
United States, Australia, Canada and the UK, ships internationally
to customers around the world and operates stores in the Middle
East through an unaffiliated franchisee. West Elm is online at westelm.com,
is part of an active community on Facebook, Instagram, Pinterest,
Twitter and YouTube, and is a member of the Williams-Sonoma, Inc.
portfolio of brands.
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*Open only to residents that live within the Grand Rapids, MI
area. Official rules of the sweepstakes can be found on the West
Elm Grand Rapids Sweepstakes page.
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View source version on businesswire.com: http://www.businesswire.com/news/home/20150527006007/en/
Copyright Business Wire 2015