“Best value” filter is powered by the largest source of ticketing
transaction data in the industry
StubHub, the world’s largest ticket marketplace, today announced the
launch of a new ticket recommendation feature that will enhance the
personalized experience currently available on the e-commerce platform.
The “best value” sort option, available on desktop, mobile Web and
StubHub’s native iOS and Android app, empowers fans to quickly identify
great deals, experience more clarity during the ticket discovery
process, and make more informed purchasing decisions.
StubHub consistently sells one ticket per second across its immense
marketplace, and as a result the company has access to a rich
transactional dataset to determine how customers assess seat quality and
value. The sophisticated algorithm behind the new best value filter
considers this proprietary historical data, as well as price, location,
and availability. In addition to viewing tickets by best value, users
will continue to have the option of adjusting the filter to search for
tickets by price or location.
“StubHub has been the indisputable leader of the secondary ticketing
market since creating the category in 2000, and part of that success can
be derived from keeping our fans’ preferences top of mind,” said Head of
Product Mats Nilsson. “We knew there was interest in this type of
quality ranking from both buyers and sellers, and after a series of
robust testing to see exactly what our users want combined with 15 years
of proprietary data, we’re happy to announce that we can now offer the
strongest ticket recommendation algorithm in the industry in line with
our users’ needs.”
In addition to the new best value offering, Stubhub has also integrated
“instant relist” functionality on desktop, mobile Web and StubHub’s
native iOS and Android apps. Fans who purchase tickets on StubHub but
then cannot attend their event can now easily relist their tickets
directly back to the marketplace. The feature allows fans to easily
modify how many tickets they’re relisting, the price per ticket and
where to send the payment, streamlining the process.
In offering these new additions to the platform experience, StubHub
joins leading e-commerce companies in prioritizing best-in-class
customization and convenience tools for users. The features are the
latest in a series of enhancements from StubHub that continually improve
the user experience, arriving shortly after the launch of more
personalized display options for pricing, as well as a redesigned mobile
app with improved recommendation algorithms and discovery engines.
“The Best Value option helps users sort through our extensive
marketplace to find the right experience for them at the right price.
With the addition of this new quality metric, we’re able to meet our
fans’ needs no matter how they prefer to shop for tickets,” said Senior
Product Manager Ryan Kennedy. “And now, if they can’t make it, we’re
making it easier than ever to re-engage with our platform to instantly
relist that ticket, and potentially resell, in seconds. It’s all part of
our greater mission to make the event-going experience as intuitive,
individualized, and convenient as possible.”
About StubHub
StubHub is the world's largest ticket marketplace, which enables fans to
buy and sell tickets to tens of thousands of sports, concert, theater
and other live entertainment events. StubHub reinvented the ticket
resale market in 2000 and continues to lead it through innovation. The
company's unique online marketplace, dedicated solely to tickets,
provides all fans the choice to buy or sell their tickets in a safe,
convenient and highly reliable environment. All transactions are
processed and delivered by StubHub and backed by the company’s
FanProtect Guarantee. Company partners include the Ottawa Senators and
the Rogers Cup Tennis tournament, along with over 60 teams in the NFL,
MLB, NBA, NHL, MLS and NCAA, complemented with companies such as ESPN,
AEG, Tickets.com, and Paciolan.
StubHub is an eBay company (NASDAQ:EBAY). For more information on
StubHub, visit StubHub.com, StubHub
Press Box or follow @StubHub on Twitter, Facebook and
Instagram or
YouTube.com/StubHub.
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