“Shark” Robert Herjavec partners with Deluxe to give his invested
businesses a marketing boost
“Behind the Business” highlights Deluxe’s small-business marketing
services through video series, how-to articles, infographics and more
This week, Deluxe Corporation announced a new partnership with “shark”
Robert Herjavec and The Herjavec Group, providing marketing insights and
services to the small businesses he invests in on ABC’s Shark Tank.
Captured in a new video series called Behind the Business, Deluxe
small business experts employ marketing tactics and techniques to
further amplify the reach of businesses Herjavec chooses on the popular
television series.
Each Behind the Business (www.deluxe.com/behindthebusiness/)
video showcases the story of an entrepreneur who received investment
from Herjavec. In every episode, experts from Deluxe help one of those
small businesses conquer commonplace marketing challenges by providing
services such as branding, logo design or email marketing. This effort
marks an expansion of Deluxe’s existing partnership with Herjavec, who
is also a spokesperson for the company’s “Small Business Revolution”
campaign.
“I know firsthand the challenges that small-business owners face, which
is why I turned to Deluxe,” Herjavec said. “Behind the Business
shows the value of empowering entrepreneurs to focus on what they know
best, leaving things like marketing services to trusted partners like
Deluxe.”
The first three Behind the Business videos, which launched online
March 21, highlight:
-
The Natural Grip, whose innovative fitness product is changing
the hand-protection industry for athletes of every fitness level
-
Happy Feet, whose popular slippers feature a variety of styles,
colors, animals and sport teams
-
Nuts ’N More, whose first-of-its-kind peanut spread gives fans
more protein and a smoother consistency than traditional spreads
“For more than a century, Deluxe has helped our customers pursue their
passions,” said Amanda Brinkman, chief brand and communications officer
for Deluxe. “With Behind the Business, we are not only helping
prepare Robert’s businesses for success, we are showing other
entrepreneurs across the country how they can overcome similar marketing
challenges of their own.”
Additional businesses Herjavec invests in will be featured in future
episodes of Behind the Business. The website also offers an array
of small-business resources, including how-to articles and videos with
clear, simple ways for entrepreneurs to apply the concepts directly to
their businesses. In addition, the website features e-books,
infographics, white papers and many other tools designed to help
entrepreneurs tackle the diverse challenges they face every day – from
web design to social media to online security.
The Behind the Business videos will be featured alongside a host
of other small-business resources. Deluxe also will work with Robert’s
company The Herjavec Group to provide enhanced website optimization and
search capabilities.
In 2015, Deluxe launched the Small Business Revolution to celebrate the
company’s 100th anniversary, showcasing 100 small businesses
from across the country in mini-documentaries and photo essays. In 2016,
Deluxe and the Small Business Revolution will infuse $500,000 into one
small town’s main street business district. Joined by Herjavec, Deluxe
will capture and showcase the town’s transformation in a new web series
debuting on SmallBusinessRevolution.org
in the fall of 2016.
About Deluxe
Deluxe is a growth engine for small businesses
and financial institutions. 4.5 million small business customers utilize
Deluxe’s service and product solutions, including website development
and hosting, email marketing, social media, search engine optimization
and logo design, in addition to our industry-leading checks and forms
offerings. Deluxe serves approximately 5,100 financial institutions with
a diverse portfolio of financial technology solutions that enable them
to grow revenue and manage their customers’ throughout their lifecycle,
including our best-in-class check program solutions. Deluxe is also a
leading provider of checks and accessories sold directly to consumers.
For more information, visit us at www.deluxe.com,
www.facebook.com/deluxecorp
or www.twitter.com/deluxecorp.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160323005193/en/
Copyright Business Wire 2016