HOFFMAN ESTATES, Ill., Oct. 24, 2016 /PRNewswire/ -- In
honor of America's heroes, the Kenmore brand has created a limited edition patriotic laundry pair with an American flag graphic
on the back console that was designed, engineered and assembled in the U.S.A. The brand will
donate $40 from the sale of each pair, up to a total of $200,000, to
Rebuilding Together, a partner of the Sears Heroes at Home program. The money raised will help Rebuilding Together make necessary
improvements, modifications and repairs to military family homes nationwide.
"The Kenmore brand is a trusted American legacy brand that is woven into the fabric of the American lifestyle," Tom Park, president of Kenmore, Craftsman and DieHard brands. "We developed this one-of-a-kind laundry pair to
raise funds around Veterans Day for those who have served in the military. We hope these funds can
help make a positive impact in their lives."
Other ways Sears shoppers can give back this holiday season through Heroes at Home include:
- Craftsman Hat – The Craftsman brand will donate $1 from the sale of each beanie to
Rebuilding Together, with a minimum donation of $4,000.
- Ornaments – Two collectible moose and bear Christmas ornaments help raise funds for Heroes at Home this holiday, and
are the perfect, meaningful addition to any tree. With every qualifying in-store or online purchase through 12/24, Sears will
donate $1 to Rebuilding Together to help military families in need, with a minimum donation of
$20,000.
Background on the Kenmore Patriotic Laundry Pair:
Kenmore 4.3 cu. ft. Top Load Washer (Model: 02626734)
- This Kenmore washer delivers a powerful and worry-free clean, allowing you to tackle laundry day with the press of a
button. Designed with intuitive controls and easy operation, you can clean big loads with little fuss – up to 19 towels in one
load. Kenmore has built its legacy on durability and performance, and this top load washer with stainless steel tub brings
serious cleaning power that will last you and your family through the years. A Triple Action Impeller revs up cleaning power,
and nine powerful spray jets and three unique wash basket motions work together for deep cleaning using a high-efficiency
design.
Kenmore 7.0 cu. ft. White Electric Dryer w/ SmartDry Plus — Hassle-Free Garment Care
(Model: 02676134)
- This Kenmore dryer was designed to make laundry day nice and simple. Whether you've got a pile of soaking wet towels, a
duvet or a delicate blouse that simply needs refreshing, this Kenmore electric dryer has you covered. SmartDry Plus technology
keeps an eye on especially damp laundry while Wrinkle Guard prevents set in wrinkles after the dry cycle. Spend less time
babysitting your laundry and more time doing what you want with your day.
The Heroes at Home program has raised more than $20 million over the past nine years thanks to
donations from Shop Your Way members, customers and
associates, and has funded more than 1,600 home rebuilds. For more information or to donate, visit sears.com/heroesathome.
About the Kenmore Brand
The Kenmore Brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance
innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand for over 100 years, the
Kenmore brand continues to give consumers more time, efficiency and improved results for better living with industry-leading
products across small and large appliance categories. For more information, visit www.kenmore.com, www.cookmore.com/press-kit/ or www.facebook.com/kenmore.
About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated
retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have
the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com.
Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and
affiliated full-line and specialty retail stores. Sears, Roebuck also offers a variety of merchandise and services through
sears.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman,
and DieHard -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home
services, with nearly 12 million service and installation calls made annually. For more information, visit the Sears, Roebuck
website at www.sears.com or the Sears Holdings
Corporation website at www.searsholdings.com.
Media Contacts:
Larry Costello
PR Director
Sears and KCD Brands
847-286-9036
Larry.Costello@searshc.com
Andrew Scutt
Zeno Group
312-245-0688
Andrew.Scutt@zenogroup.com
Photo - http://photos.prnewswire.com/prnh/20161021/431474
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/the-kenmore-brand-to-donate-up-to-200000-to-aid-veterans-with-proceeds-from-patriotic-laundry-pair-300349451.html
SOURCE Sears, Roebuck and Co.