BATTLE CREEK, Mich., Aug. 8, 2017 /PRNewswire/ -- In
July 2016, Kellogg's NYC cereal café opened to a cascade of enthusiastic breakfast lovers
and global media attention. It became a worldwide sensation, opening up doors for fans to reimagine the cereal experience
with one of the industry's most iconic brands.
Kellogg's took cereal to new levels with its business partner, Co.create NYC, led by culinary and hospitality experts
Anthony Rudolf and Sandra Di Capua. Throughout the year, we
collaborated with numerous creative partners including renowned chefs and unexpected restaurants and culinary institutions.
Together, we worked to elevate unique cereal combinations and inspire one-of-a kind experiences in every spoonful.
We quickly learned that this food and experience combination was too big to be contained in a mere 1,600 square feet. So,
we're moving to a new home in downtown NYC. Significantly larger than our current location, the new spot will be able to contain
an explosion of cereal inspiration and fun. For now, we're keeping the details and the exact location boxed up like our favorite
breakfast, but we can promise you a more immersive experience and new kitchen to explore cereal in exciting, fresh ways
throughout your day.
"We are thrilled and humbled by the response we have received with Kellogg's NYC," said Aleta
Chase, Kellogg's Marketing Director. "We are happy to expand on the experience and look forward to making it even
more amazing in downtown NYC later this year."
On August 13, Kellogg's NYC will close its doors in Time Square to prepare for a grand
opening in downtown NYC this winter. Kellogg's will release more information on what can be expected and our new location
later this year. During the transition, join us at https://www.pinterest.com/kelloggs/ to try these culinary-inspired creations to wow your taste buds with
surprising ingredients and flavors!
Stay tuned and follow the move on the Kellogg's NYC on
Instagram and Facebook for more exciting news to come!
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®,
Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®,
Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13
billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and
savory snacks; and a leading North American frozen foods company. And we're a company with a heart and soul, committing to help
create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.
View original content with multimedia:http://www.prnewswire.com/news-releases/kelloggs-to-open-new-immersive-cereal-experience-in-nyc-300501127.html
SOURCE Kellogg Company