GREENVILLE, S.C., March 21, 2018 /PRNewswire/ -- Southern
Tide has announced the expansion of the brand's retail footprint with signature stores operated by like-minded wholesale partners
in new regions including Southeast Florida and New England. With the idea of "Southern Style"
being not about geography but rather a state of mind, Southern Tide is broadening its reach and looking to put down roots where
destination and community are at the forefront.
"The development of the Southern Tide signature stores and wider retail programs has allowed our brand to reach new consumers
in areas that are important to us," said Southern Tide CEO, Christopher Heyn. "Now more than ever
data is driving retail decisions, and content is a key factor in helping brands anticipate consumer needs. With these new stores
and retail partnerships, we as a brand are advancing the Southern lifestyle that Southern Tide exudes every day."
Southern Tide's signature stores cater to consumers looking to incorporate Southern lifestyle and heritage into their
wardrobes, even if they don't live in the South. As personal style and localization remain top of mind in consumer purchasing
habits, Southern Tide looks to increase their brand awareness and retail footprint by partnering with local entrepreneurs who own
and operate Southern Tide signature stores. Since beginning the program in 2015 with the opening of the Kiawah Island store, the brand has worked with local owners all over the U.S. to open a steady stream of
Southern Tide signature stores. When selecting new signature store opportunities, Southern Tide looks for wholesale partners with
experience in regions that showcase the brand's spirit of an active lifestyle while still adhering to the look and feel of the
brand's design aesthetic.
The brand recently announced the openings of signature stores in Raleigh, Asheville, and Wilmington, NC, and is now widening its reach to
Vero Beach, FL; Westport, CT; Nantucket, Chatham, Lynnfield and
Mashpee, MA; and Mount Pleasant, SC. These stores are set to
open between March and May 2018. The newest Southern Tide signature stores will feature Southern
Tide apparel as well as various styles of specialty ties, bowties, and pocket squares, which were created with licensed partner
Harry Bachrach, along with a well-curated selection of other compatible lifestyle brands.
The overall retail expansion strategy is all part of Christopher Heyn's "Bricks, Sticks and
Clicks" methodology. Through reimagined brick and mortar stores to online shopping to curated social media content and mailed
catalogs, Southern Tide truly believes all consumers digest information differently. In order to be successful, a healthy mix of
all communication vehicles is necessary. The brand continues to recognize their vital partnerships with men's and women's
specialty stores and is represented in over 750 specialty doors in 45 states across the United
States. Over the last three years, Southern Tide has increased its department store presence from 15 to 95 doors and has
expanded its signature store program to include 14 locations by July 2018. The brand has more than
quadrupled its college campus presence, as well as significantly increased its appearance in country clubs and resorts in the
last three years.
For more information on these upcoming stores, retail accounts and the Southern Tide brand, please visit www.southerntide.com.
About Southern Tide
Founded in 2006, Southern Tide is a Greenville, S.C.-based lifestyle apparel brand
that boasts exceptional craftsmanship and classic design. Southern Tide is best known for its Skipjack Polo, deemed by many to be
the finest, most comfortable polo shirt. In addition to the Skipjack Polo, Southern Tide offers a variety of apparel and
accessory products. Southern Tide is available for purchase in more than 850 specialty retailers and premium department stores in
more than 45 states across the United States as well as online at www.southerntide.com. Southern Tide is a wholly owned subsidiary of Oxford
Industries. (NYSE: OXM)
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SOURCE Southern Tide