WOODBRIDGE, Conn., June 12, 2018 /PRNewswire/ -- The UCAN
Company, a manufacturer and distributor of nutrition products powered by SuperStarch, a patented, slow-release energy source,
announced that it has completed a new round of financing to propel its growth in endurance sports and with active lifestyle
consumers. eighteen94 capital, the venture capital fund of Kellogg Company, led the $5.75 million
Series D funding of The UCAN Company and S2G Ventures also invested in the round. Simon
Burton, managing director of eighteen94 capital, will join UCAN's board of directors.
"The financing from Kellogg's eighteen94 capital fund allows us to continue to invest in the branding and distribution of our
UCAN products for steady energy," says Shoba Murali, CEO of UCAN. "Everyone needs long-lasting
energy without stimulants. We are excited that this new round of financing will help us expand awareness of our products and let
many more consumers know that UCAN's unique energy source SuperStarch provides fuel to the body without sugar."
UCAN is a popular energy source for runners and endurance athletes to fuel their training including professional runner
Meb Keflezighi, the only marathoner in history to win the Boston Marathon, the New York City
Marathon, and an Olympic Medal. In recent years, the product's popularity has expanded to a broader set of top professional and
collegiate sports teams, thought leaders in fitness and performance, low carb enthusiasts, and weekend warriors seeking a steady,
long-lasting energy source without sugar, caffeine, or stimulants.
"Investment in UCAN is a tremendous addition to eighteen94 capital's portfolio," said Gary
Pilnick, executive officer of eighteen94 capital and vice chairman of Kellogg Company. "It is a unique interruptive
business with an impressive team and a truly differentiated product. We look forward to working closely with them and
providing all the help they need to continue their growth."
The SuperStarch carbohydrate is a revolutionary patented energy source originally created to provide energy for Jonah, a child
who suffered from dangerous episodes of hypoglycemia. SuperStarch is a non-GMO food starch that's specially cooked to deliver a
slow-release of complex carbs without a significant spike and crash in blood sugar levels. "This next phase for UCAN is a major
milestone for me and my family," says David Feldman, Jonah's father and co-founder of The UCAN
Company. "What began as a quest to help my son has resulted in an incredible product that is helping others achieve their best.
It's very inspiring and tremendously fulfilling."
eighteen94 capital will help UCAN expand its market from athletes to everyday individuals striving for better fitness.
The fund was launched in June 2016 to invest primarily in companies pursuing next-generation
innovation, bolstering Kellogg Company's access to cutting-edge ideas and trends. The investment mandate includes a focus on
start-up businesses pioneering new ingredients, foods, packaging and enabling technology.
UCAN nutrition products are currently available in powder and bar format, in a variety of flavors, to help fuel the body from
start to finish. For more information regarding UCAN, please visit www.generationucan.com. For more information regarding eighteen94 capital, please visit www.1894capital.com.
About The UCAN Company
UCAN delivers smarter energy powered by SuperStarch, a patented, naturally cooked non-GMO food starch that provides a
slow-release of complex carbohydrates to keep you fueled and feeling good. UCAN's revolutionary SuperStarch is quickly becoming
the go-to for steady, long-lasting energy with no crash for everyone from elite athletes, to weekend warriors striving for
fitness, to thought leaders in health and performance. UCAN is a company built on purpose and passion. Learn more at
generationucan.com and get the latest buzz in the UCAN world @GenUCAN on Twitter, Facebook, and Instagram. #UCAN
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our
beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®,
Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13
billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in
markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by 2025
through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
Media Contact:
Varun Sriram
1-339-2230859
varun.sriram@ucanco.com
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SOURCE The UCAN Company