BATTLE CREEK, Mich., Aug. 22, 2018 /PRNewswire/ -- Every
new school year presents new opportunities. With high hopes, parents aim to do things differently. They plan to lay out their
kids' clothes the night before. To wake up earlier. To eat healthier and be more patient with the kids. Then reality kicks
in.
That's why Nutri-Grain, the fuel-for-your-busy-morning breakfast bar, surveyed over 2,000 moms and dads about their morning
routines and school year resolutions to find out what the back-to-school morning hustle is really like. The results were
surprising:
- 84% of parents make resolutions for the academic year ahead.
- 63% of parents break those resolutions, citing lack of energy to keep up.
- The biggest challenge parents face in the morning? Getting kids out the door on time.
- Many parents do personal grooming on their way to work because of lack of time in the morning. 43% of women put on their
makeup during the morning commute and 52% of men shave!
- Parents need to remind their kids at least twice in the morning to get dressed, brush their teeth, or put on their
shoes.
- By the end of the school year, parents will have asked their kids to hurry up almost 540 times.
- In an average school week, kids spill on their clothes twice while getting ready for the day ahead.
- More than half of parents resort to bribing their children to keep resolutions on track, offering time with electronics
(39%), a new toy or game (38%), or extra time watching TV (33%) as a reward.
- On average, parents skip around two breakfasts a week because their children make them late, even though 8 in 10 parents
think breakfast is the most important meal of the day.
"We wanted to shed light on what real mornings are like for parents before their kids go off to school," said Jeremy Harper, Vice President of Marketing, U.S. Snacks, at Kellogg. "As a dad myself, mornings are far from
perfect. We want parents to understand it's OK if their resolutions fall by the wayside. Nutri-Grain can help with those
crazy, time-compressed mornings and give you the energy to handle unexpected challenges."
Nutri-Grain also partnered with social media personalities Cat & Nat, known for their #Momtruths, to bring these real
morning experiences to life. With seven kids between the two of them, Cat & Nat share everything moms think, but are too
afraid to talk about. They take on parenthood with honesty and humor and know that sometimes the only way to make it through the
morning when the kids are screaming and the dog needs to be walked is with an on-the-go breakfast bar.
Made with eight grams of whole grains and eight essential vitamins and minerals, Nutri-Grain is a satisfying and efficient
source of morning energy. Nutri-Grain takes one item off of parents' plates so they no longer have to skip breakfast – instead
they can grab a portable Nutri-Grain bar with a soft-baked crust and sweet filling made with real fruit to give them the energy
to deal with life's unpredictable morning moments.
What does your #realmorning look like? Share your back-to-school morning mishaps and triumphs on social and boost your energy
for the year ahead with Nutri-Grain.
Survey Methodology
The survey was commissioned by Kellogg's Nutri-Grain and conducted by Edelman Intelligence, a full-service consumer research
firm. Fielded between July 10-15, 2018, the online questionnaire surveyed over 2,000 U.S. adults
with school-aged children ages 5-12, representative of the general parent population by age, race, income, and gender. As a
member of The Insights Association in good standing, Edelman Intelligence conducts all research in accordance with MRA Marketing
Research Standards and adheres to the CASRO Code of Standards and Ethics.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved
brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted
Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®,
Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately
$13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods.
Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three
billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
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SOURCE Kellogg Company