BURLINGTON, Mass., Aug. 30, 2018 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in
cloud-based Web Content Management, eCommerce and Marketing Automation software, announced today that a procurement services
provider has chosen Bridgeline Insights as their website analytics solution.
The customer seeks to understand the website usage and behaviors of different audiences and will use the
Insights product in conjunction with the products the Bridgeline Unbound Digital Experience Platform to power its new website
launching in the coming weeks.
Bridgeline Insights aligns multichannel marketing efforts with robust dashboarding and reporting capabilities to
track and measure overall usage and behavior, demographics and other key metrics. This will allow the provider to better understand
usage and behavior of their site visitors and leverage this behind-the-scenes insight to optimize the site and deliver a contextual
experience based on various audience segments derived from user interests, past browser history, geographical location, referral
traffic and more.
“Our intuitive Insights offering provides deep insight and visibility of usage and behavior across website
properties,” said Ari Kahn, Bridgeline Digital’s CEO. “We’re excited to see how our customers use these actionable insights for
continuous optimization to drive better results.”
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their full
digital experience - from websites and intranets to online stores and campaigns. Bridgeline's Unbound (formerly iAPPS®) platform
deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers
deliver digital experiences that attract, engage, nurture and convert their customers across all channels. Headquartered in
Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune
1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.
Contact:
Carl Prizzi
Bridgeline Digital, Inc
EVP Products & Solutions
press@bridgeline.com