LONDON, September 19, 2018 /PRNewswire/ --
Apple recently became a $1 trillion company, truly a titan of the modern age. By far the most
valuable publicly-traded company in the United States, Apple enjoys unrivaled supremacy with its
13-figure valuation. Mentioned in today's commentary includes: Shopify Inc (NYSE:SHOP), Blackberry Ltd (NYSE:BB), Celestica Inc.
(NYSE:CLS), Pure Storage Inc (NYSE:PSTG), Veeva (NYSE:VEEV).
Some might think of Apple as a technology company, but it's also a major retail player. Their 272 U.S. Apple Store locations are the most valuable retail
space on Earth. They earned $5,500 on average per square foot in 2017.
As Apple passes one of the greatest milestones in corporate history, it is also giving a tiny company a taste of its hugely
profitable real estate segment. Cool Holdings (AWSM) - a $29.3
million company - has its hands on the opportunity of a lifetime.
Now there's a new type of Apple store coming to neighborhoods across America. It looks, smells, and feels like an Apple store.
It's a unique real estate play, potentially worth $900 million per year. They even earn an
"Apple-like" $3,750 per square foot.
The company already owns stores in South Florida and Latin
America. Now they plan to roll out 200 boutique stores by 2020 - in what just might be one of the greatest real estate
plays of the 21st century. And, most investors are barely paying attention.
Here Are 5 Reasons To Follow AWSM Now:
- The Real Estate Play Of The Century
- $3,750 Per Square Foot In Revenue
- Apple's $900 Million "Gift"
- Dozens Of Luxury Brand Partners
- Apple Experience In Their C-Suite
Reason #1: The Real Estate Play Of The Century
This just might be the biggest opportunity in real estate since Peter Minuit bought the island of Manhattan for $24 worth of beads. And, it's happening in retail.
Cool Holdings (AWSM) - has the potential to turn every square foot of retail space into $3,750
per year. The company is planning 200 stores in the U.S. by 2020. With an average size of 1,200 square feet, that's a revenue
stream worth $900 million. That is a staggering figure given that the company has a market capitalization of just
$28.4 million today.
Now some might be thinking: isn't retail dead? It's true - big-box stores are struggling in an e-commerce world. Circuit City,
Sports Authority and Radio Shack are already bankrupt. Even profitable retailers like Wal-Mart and Target only earn between $200 and $400 per square
foot.
Even while "commodity retail" is dying the death of a thousand cuts - luxury brand retailers are experiencing an unexpected
"golden age" of exploding revenues. Here is just a small sampling of a few companies posting lucrative margins on their real
estate:
- Kate Spade earns $1,580 per square foot.
- LuluLemon Athletica earns $1,670 per square foot.
- Michael Kors earns $1,870 per square foot.
- Tiffany & CO earns as much as $3,043 per square foot.
Cool Holdings' (AWSM) One Click line of Apple co-branded stores earns $3,750 per square foot.
Reason #2: Earning $3,750 Of Revenue Per Square Foot, Second Only To Their Partner
Apple
Apple's products have dominated virtually every category they enter - iPhones, iPads, and Apple computers are ubiquitous
worldwide. The same is true of their brick and mortar storefronts. The Apple Stores are an iconic tentpole of their brand.
Those stores are money-machines, and earn the highest revenues of any retailer on Earth - at more than $5,500 per square foot in 2017. But, Apple needs to concentrate on its core
business. Cool Holdings (AWSM) has secured reseller licenses for most of Apple's world beating products - from the iPhone
X to the iPad to Apple laptops and desktop computers.
These locations are similar to the Apple Store in many ways. And just like Apple, they have incredible earning potential - at
a staggering $3,750 per square foot. For reference - the average retail rent was $241.08 per square foot across the 80 largest metropolitan regions in the United
States in 2016, according to REIS.
Reason #3: This Could Be A $900 Million Real Estate Play In Phase 1 Alone
Nobody comes close to replicating Apple's profits or its sales. Cool Holdings (AWSM) hopes to simply enjoy some of
that same growth - aiming to become the world's largest reseller of Apple products and services.
To do that, they will pioneer a vertically integrated sales model, one that, for the first time, puts distribution, retail and
marketing all under one roof. For Cool Holdings and their OneClick stores, it's all about "one world, one store, one click."
Most consumer technology retailers aren't vertically integrated. If a manufacturer sells a product wholesale for $30, the distributor will flip it on to retailers at $65 - slicing margins at the
B2C level right to the bone.
Cool Holdings - on the other hand - owns its own distribution.
Marketing plays a key role in their strategy as well. The company has created a full-fledged in-house marketing agency divided
into "Build" and "Run". Build takes care of organic growth and construction of new stores according to Apple standards and Run
takes care of the marketing operation of the stores and the distributor.
Now, Cool Holdings (AWSM) plans to roll out 200 boutique stores by 2020. The stores will tap into undiscovered or
underutilized markets all across the country. At $3,750 of revenue per square foot, and with an
average size of 1,200 square feet - that's a projected revenue stream worth $900 million in Phase 1
alone.
Reason #4: Dozens Of Luxury Consumer Tech Brand Opportunities - Potentially Worth Millions
While Apple products represent the core of Cool Holdings (AWSM) brand portfolio, the company is
free to sell a range of high tech products.
As an Apple Retailer the company reaps all the benefits of having their stores tied to the biggest and most remarkable brand
in the world. Yet it could also unlock lucrative distribution and retail opportunities with third party accessory brands
affiliated with Apple products - potentially worth millions.
From Bose to Sonos, Moshi to Kanex, these are all brands that benefit from Apple's halo effect - with highly complementary
product offerings. Bose is a case in point. The headphone and speaker company nearly cracked Forbes' Top 100 last year, earning $3.8 billion in
revenue.
This wide range of potentially accessible brands may give Cool Holdings (AWSM) the chance to sell more than just Apple
products, and realize even more revenue. And, the company already has deals with dozens of them.
Reason #5: Apple Experience Is Embedded In Their Executive DNA
Cool Holdings (AWSM) is led by a team of executives with years of experience in both high end consumer technology and
retail sales. Better yet, they've got experience with Apple and other major consumer electronic companies, which makes the
relationship with Apple brands and products a no-brainer:
- CMO Felipe Rezk worked as Head of Enterprise
Sales at Apple.
- CEO Mauricio Diaz has nearly twenty years in consumer electronics,
first with Panasonic and Samsung, before branching off to form Cool Tech in 2014.
According to Diaz, Apple is expanding into North and South American markets, "and we are working with Apple to be an integral
part of that expansion." With Apple's help, Diaz and the rest of the team at Cool Holdings plans to expand both organically and
through acquisitions.
OneClick branded stores owned by Cool Holdings may be ubiquitous - potentially with vast revenue per location.
Why Investors Need To Pay Attention Today
With their deal in place, Cool Holdings (AWSM) is earning an estimated
$3,750 per square foot at their One Click store locations. They
already have 15 in Latin America. The company has a unique vertically integrated business model.
Unlike its competitors - who earn 2-3% EBITDA - they're expecting closer to 6-8%.
Now they're looking to capitalize on that edge, with a 200-store U.S. expansion. Those stores will average 1,200 square feet,
for potentially $900 million in revenue. And, they're well capitalized to begin the rollout.
Right now, the stock is trading at a $28.4 million market cap. But if they execute as planned -
targeting a $900 million opportunity - that valuation could change in the near future.
Other companies looking to take the tech world by storm:
Shopify Inc (NYSE:SHOP) is a Canadian e-commerce company. More than 500,000 companies rely on Shopify's real-time
e-commerce, including Tesla, Budweiser and Red Bull, among many others.
Recently, Shopify reported its second-quarter financial reports, with an impressive year over year growth of 62 percent. It also
outlined its three primary growth initiatives, one of the biggest being its transition of merchant data from its own platform to
a cloud-based platform.
Blackberry Ltd (NYSE:BB) This well-known cell-phone pioneer is engaged in the sale of smartphones and enterprise software
and services. The Company's products and services include Enterprise Solutions and Services, Devices, BlackBerry Technology
Solutions and Messaging.
Blackberry used to be a worldwide leader in phones, but Apple, Google and other Android manufacturers have rapidly acquired
market share. Blackberry has since focused on software and is now developing systems for enterprise. Tech giants such as Apple
and Google won't be able to repeat Blackbery's success in this sector that easily.
Celestica Inc. (NYSE:CLS) is a manufacturer of electrical devices used in IT, telecommunications, healthcare, defense and
aerospace industries. The company has seen strong growth YoY which we expect to continue as the sales expectations are almost 3%
better than last year's.
In its second-quarter earnings report, Celestica reported a 9 percent year over year growth in revenue, attributing a lot of
its momentum to the proliferation of its semiconductor business.
Pure Storage Inc (NYSE:PSTG) knows that data platforms are also a key asset in protecting companies against
cyber-attacks. Pure Storage, Inc is a data platform focused on delivering fast, optimized and cloud-capable solutions for its
customers while keeping data security as a top priority.
As the cybersecurity world becomes increasingly competitive, Pure Storage stands out because of its innovative and
forward-thinking business model.
Veeva (NYSE:VEEV) Veeva is one of the most prominent cloud services providers out there, focusing specifically on the
pharmaceutical sector. The company's cloud platform for the world's pharma companies is more popular than ever before.
In recent months, Veeva has seen a wave of adoption of its Veeva Vault applications by medical devices and diagnostics companies.
By. Charles Kennedy
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