BATTLE CREEK, Mich. , Dec. 16, 2020 /PRNewswire/ -- Everyone could use SMORZ good news, so in response to a Change.org petition from superfans and pleas on social media, Kellogg's® SMORZ™ Cereal is back. Devoted cereal lovers eyed a Kellogg's National S'mores Day post with eager anticipation and the company is coming through in the new year because the cereal is returning after a two-year hiatus.
Featuring crunchy graham cereal squares wrapped in a rich, chocolatey coating that intermingle with marshmallows — Kellogg's SMORZ Cereal delivers the same mouthwateringly sweet taste fans remember. Each s'mores-tasting, nostalgia-evoking bite brings the iconic campfire treat directly to the breakfast bowl.
"Kellogg's SMORZ Cereal has an incredibly passionate fanbase — and their efforts to bring back the cereal have paid off," said Erin Storm , senior marketing director of Kellogg All Family Cereal. "We couldn't be happier to bring some joy to our die-hard fans and also give first-timers the chance to indulge in the fanfare and see what SMORZ is all about."
Kellogg's SMORZ Cereal is available in stores nationwide and online at a suggested retail price of $3.99 for a 9.8-ounce box and $5.96 for a 15.6-ounce box. For more information, follow Kellogg's on Facebook , Instagram and Twitter .
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats ®, Kashi®, RXBAR ®, MorningStar Farms ® and more. Net sales in 2019 were approximately $13.6 billion , comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com .
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SOURCE Kellogg Company