- Fobi AI (FOBI) announced the launch of their new Tap2Win Retail Giveaway solution
- Tap2Win makes giveaways and customer acquisition easier
- Tap2Win helps retailers turn unknown customers into known customers by making customer data available and usable for both retailers and brands
- Fobi AI is a data intelligence company that turns real-time data into actionable insights and personalized customer engagement
- Fobi AI Stock (FOBI) opened trading at C$0.37
Fobi AI (FOBI) announced the launch of their new Tap2Win Retail Giveaway solution.
Tap2Win makes giveaways easier and more fun for users, and more effective for customer acquisition for retailers and brands. Tap2Win utilizes Fobi’s Wallet Pass platform and SmartTap devices to digitize and improve the current giveaway solutions.
Tap2Win is a digital wallet pass and NFC device-based replacement for the antiquated bucket and notepad at a retail location. The current process is not efficient and is a terrible user experience. With Tap2Win, instead of laboriously filling out multiple pieces of paper to enter various giveaways, customers can now tap their mobile phone on the Fobi SmartTap device, and they are entered into the giveaway. Customers can use the same Tap2Win wallet pass to enter across all participating Tap2Win retailers and brands. Customers can also gain more entries to the giveaways by making a purchase or even by entering online, making it an omnichannel promotion platform.
Traditional giveaway programs have been around for many years. However, there are issues with them. For many of the programs, because the customer information is captured in a paper-based analog fashion, the data often never makes it to the retailer or the brand to augment their CRM or to use in their marketing campaigns. If the customer data is not accessible or usable, it makes the giveaway programs a waste of money.
All retailers are looking to turn unknown customers into known customers. Tap2Win makes this a reality, with all of the data being immediately available and usable for both retailers and brands.
Rob Anson, Fobi CEO, commented on the launch.
“Tap2Win is a complete game changer for the retail giveaway market. Fobi has always been a data-first company, and this is another step in that direction to enable retailers and brands to utilize their customer data to drive more business. It is also a big part of our drive to increase the total amount of aggregated data that we manage through the Fobi Data Exchange (FDX), which also increases the monetization opportunities.”
Fobi is a data intelligence company that helps clients turn real-time data into actionable insights and personalized customer engagement to generate increased profits.