- BMO (TSX:BMO) was named as an Official Supporter of the FIFA Women’s World Cup 2023 in North America
- Bank of Montreal was also named the official bank for the 2023 CONCACAF Nations League Finals and the 2023 Gold Cup
- BMO touts its commitment to equity in soccer
- FIFA and CONCACAF deals follow other high-profile soccer partnerships for BMO
BMO (TSX:BMO) was named as an Official Supporter of the FIFA Women’s World Cup 2023 in North America, the bank and FIFA announced Tuesday.
Calling itself “The Bank of Soccer,” the Bank of Montreal continues its investment in the sport by supporting the FIFA Women’s World Cup 2023 that runs from July 20 to Aug. 20 in Australia and New Zealand.
A BMO news release stated the partnership with FIFA “represents the bank’s commitment to equity in sport, eliminating barriers to inclusion and helping to grow the game.”
“BMO’s commitment to women’s sports aligns perfectly with FIFA’s vision of empowering female athletes and making this tournament one of the greatest women’s sports events in history,” FIFA Chief Business Officer Romy Gai said in a statement welcoming BMO as a Tournament Supporter.
Catherine Roche, Chief Marketing Officer at BMO, said the partnership reflects the company’s “commitment to growing the game across North America.”
“As one of the world’s largest sporting events, the World Cup is the perfect platform to help promote equal opportunities in sport and inspire a new generation of women players, leaders, and coaches to reach their full potential – on and off the field,” Roche said in a statement.
Soccer partnership extends to CONCACAF
This partnership follows other notable high-profile soccer-related deals by BMO, including recently becoming the official bank for the 2023 CONCACAF Nations League Finals and the 2023 Gold Cup, which is the Confederation of North, Central America and Caribbean Association Football’s flagship men’s national team competition. CONCACAF and BMO’s agreement was developed through a strategic partnership between FIFA and CONCACAF that includes the two organizations collaborating to market key international football properties in the region leading up to the FIFA World Cup 2026.
“BMO has an excellent track record of investing in our sport, and we believe the significant regional and international platform provided by our tournaments will make this a partnership that is truly of mutual benefit,” CONCACAF Chief Commercial Officer Heidi Pellerano said in a statement.
Earlier this year, BMO signed a reported $100 million naming rights deal for BMO Stadium in Los Angeles and partnered with National Women’s Soccer League team Angel City Football Club. BMO also has partnerships with MLS teams CF Montréal and Vancouver Whitecaps FC and is the official kit sponsor of CF Montréal and Toronto FC. The Toronto MLS club makes its home at BMO Field.
According to its news release, “BMO has also invested over C$25 million to engage, develop and cultivate youth soccer at every level of competition across Canada since 2005, supporting 250,000 youth athletes in the sport. As a Premier Partner of Ontario Soccer, BMO’s support of more than 100,000 girls is helping enhance gender equity in the game and helping create systemic change at all levels of soccer.”
BMO Financial Group is the eighth largest bank in North America by assets, with total assets of $1.25 trillion as of April 30, 2023.
Shares of Bank of Montreal (BMO) opened trading at C$89.64 Wednesday.
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