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ReCreate is official CBD of PLL in Charlotte's Web's latest sports deal

Jim Wilkie Jim Wilkie, The Market Online
0 Comments| July 11, 2023

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  • Charlotte’s Web Holding’s (TSX:CWEB) lifestyle and botanical wellness brand ReCreate has been named the official CBD of the Premier Lacrosse League
  • Tuesday’s announcement follows ReCreate collaborations with Major League Baseball and Angel City Football Club of the National Women’s Soccer League
  • The ReCreate gummy line features Endurance: ReCreate, Muscle Recovery: ReCreate, Brain Support: ReCreate and Rest: ReCreate
  • Charlotte’s Web Holdings stock (TSX:CWEB) are up by 7.41 per cent to $0.27 as of 12:10 pm ET

ReCreate, the lifestyle and botanical wellness brand from Charlotte’s Web Holdings, Inc. (TSX:CWEB, OTCQX:CWBHF), has been named the official CBD of the Premier Lacrosse League.

Charlotte’s Web describes itself as a “pioneer in the sports industry, prioritizing the well-being and recovery of professional lacrosse athletes and their fans,” in a news release about expanding the footprint with its hemp-derived CBD products.

The Tuesday announcement follows ReCreate collaborations with Major League Baseball and Angel City Football Club of the National Women’s Soccer League by the brand “focused on the combination of organic broad-spectrum CBD and functional botanicals … blending the forces of nature and science to meet the diverse needs of today’s wellness-focused consumers.”

“As we continue to trailblaze the future of professional sports, staying at the forefront of player well-being and recovery is core to our mission,” Mike Rabil, co-founder and CEO of the Premier Lacrosse League, said in a statement. “Charlotte’s Web and their focus on performance with their ReCreate products make for an ideal, player-forward partnership for our league. We’re thrilled to name ReCreate the official CBD of the PLL.”

“ReCreate’s expansion could not have been timed more perfectly, aligning with an exhilarating period of change in the realm of sports and wellness,” TJ McGovern, VP sports & entertainment at Charlotte’s Web, said in a statement. “The integration of CBD as a natural choice for players, trainers, staff, and fans has sparked a significant transformation, and ReCreate is thrilled to be part of this revolutionary wave with our ground-breaking sports partnerships, offering innovative formulations and formats for individuals to embrace CBD in their wellness routines.”

Charlotte’s Web signed a historic partnership with Major League Baseball on Oct. 12, making NSF Certified for Sport CBD products available as a natural option to support players’ recovery, rest, brain support, and endurance.

ReCreate gummies combine organic broad-spectrum CBD and functional botanicals to give consumers the power to tackle whatever comes their way. Each ReCreate product has been thoughtfully crafted to address specific wellness goals. Leveraging science, current Good Manufacturing Practices, and excellence that Charlotte’s Web is known for, ReCreate delivers a level of quality that sets it apart. The ReCreate gummy line features Endurance: ReCreate, Muscle Recovery: ReCreate, Brain Support: ReCreate and Rest: ReCreate.

Charlotte’s Web Holdings is the market leader in innovative hemp extract wellness products under a family of brands that includes Charlotte’s Web, CBD Medic and CBD Clinic.

Charlotte’s Web Holdings Inc. (TSX:CWEB) is up by 7.41 per cent, trading at $0.27 per share as of 12:10 pm ET.

Join the discussion: Find out what everybody’s saying about this stock on the Charlotte’s Web Holdings Inc. Bullboard, and check out the rest of Stockhouse’s stock forums and message boards.

The material provided in this article is for information only and should not be treated as investment advice. For full disclaimer information, please click here.



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