Aurora Cannabis unveils Tasty’s brand promising potency, flavours, price

• Aurora Cannabis (TSX:ACB) has launched a new brand, Tasty’s, to the Canadian adult market, designed to deliver on taste, potency, and price
• The newest brand to join Aurora’s portfolio, Tasty’s will launch in two formats – vapes and infused pre-rolls
• The company said the pre-roll category is now ranked second behind the flower category and expected to deliver further growth
• Shares of Aurora Cannabis last traded at C$1.15

Aurora Cannabis (TSX:ACB) has launched a new brand, Tasty’s, to the Canadian adult market, designed to deliver on taste, potency, and price.

The newest brand to join Aurora’s portfolio, Tasty’s will launch in two formats – vapes and infused pre-rolls. Tasty’s 50 per cent THC infused pre-rolls are made with whole milled flower infused with concentrate inputs and enhanced with botanical terpenes in a 3 x 0.5g pack. The 510 vapes offer up to 1,000mg of THC and botanical terpenes contained in a deluxe 1.2g cartridge. Flavours include blue raspberry, green apple and watermelon.

“We leaned into valuable consumer insights and recent market performance to develop Tasty’s, a brand that promises the cannabis experience Canadians are seeking at a price they can feel good about,” Geoff Hoover, senior vice president, consumer at Aurora said in a news statement. The company also noted that the pre-roll category is now ranked second behind the flower category and expected to deliver further growth.

Tasty’s was unveiled in Toronto at the Hall of Flowers cannabis trade show.

The Edmonton-based cannabis company has a range of adult-use brands under its portfolio, including Aurora Drift, San Rafael ‘71, Daily Special, Whistler, Being and Greybeard.

Aurora’s medical cannabis brands include MedReleaf, CanniMed, Aurora and Whistler Medical Marijuana Co.

Shares of Aurora Cannabis last traded at C$1.15, which is 64 per cent higher than one month ago.

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