- Enthusiast Gaming’s (TSX:EGLX) esports team, Luminosity, will be host to online watch parties to promote State Farm’s Gamerhood: Neo City
- The Gamerhood series features some of the biggest names in streaming and entertainment, led by Jake from State Farm, as they compete in arena games and video game challenges
- To boost viewership and engagement, State Farm has enlisted Luminosity Gaming content creators to promote the series and host watch parties for Gamerhood episodes throughout August on Twitch
- Enthusiast Gaming Holdings Inc. opened trading at $0.15 per share
Enthusiast Gaming’s (TSX:EGLX) esports team, Luminosity, will serve as host to online watch parties to promote State Farm’s Gamerhood: Neo City.
The Gamerhood series features some of the biggest names in streaming and entertainment, led by Jake from State Farm, as they compete in arena games and video game challenges. To boost viewership and engagement, State Farm has enlisted Luminosity Gaming content creators to promote the series and host watch parties for Gamerhood episodes throughout August.
This time around, the challenges are designed to be more intense, the twists more surprising and the new neighbourhood setting even more ambitious. Each week, teams will have access to “vault boosts” and “hacks,” allowing them to gain an edge by either hindering their rivals or securing upgrades.
“This year, watch parties have become a huge part of the audience experience for Gamerhood: Neo City,” State Farm’s marketing vice president, Alyson Griffin, said in a news release.
“Utilizing our Luminosity Banner technology, we are able to integrate banners and dynamic overlays into our creators’ livestreams in real-time leading up to each Gamerhood episode debut,” Enthusiast Gaming’s SVP of talent, gaming and marketing, Alex Gonzalez, added. “These unique, high-impact units, together with our roster of brand-safe and always-engaging Luminosity content creators, deliver exceptional value to brands looking to amplify their reach in the gaming community, as evidenced by State Farm’s third consecutive year turning to Luminosity to help promote this tentpole event. We are excited for JennySmiles and Jay3 to once again return to the Gamerhood campaign, showcasing Luminosity’s ability to bring unique perspectives, amplification, and engagement to one of the most exciting programs on Twitch.”
Enthusiast Gaming has teamed up with the State Farm Gamerhood campaign for three consecutive years.
The watch parties will air live every Friday in August at 6 pm ET on Twitch.
State Farm and its affiliates are the largest providers of auto and home insurance in the United States.
Enthusiast Gaming Holdings’ principal business activities are composed of media and content, entertainment and esports. The company’s digital media platform includes video gaming related websites, YouTube channels and a library of casual games. The esports division, Luminosity Gaming Inc., is a global esports franchise that is home to professional esports teams.
Enthusiast Gaming Holdings Inc. (TSX:EGLX) opened trading at $0.15 per share and the stock has levelled up 14.81 per cent in the past three months.
Join the discussion: Find out what everybody’s saying about this stock on the Enthusiast Gaming Bullboard, and check out the rest of Stockhouse’s stock forums and message boards.
The material provided in this article is for information only and should not be treated as investment advice. For full disclaimer information, please click here.
(Top image: Enthusiast Gaming)