2020-10-01 08:00 ET - News Release
MediaCentral to further monetize online media channels by tapping into the fashion market with latest affiliate marketing partnership
- Vessi partnership adds to MediaCentral's growing successful affiliate marketing program
- Global footwear market is estimated at $365.5 billion with the athleisure chic category continuing to grow1
- Affiliate marketing continues to expand with the industry estimated at $12 billion dollars globally in 20172
TORONTO, ON / ACCESSWIRE / October 1, 2020 / Media Central Corporation Inc. (CSE:FLYY)(FSE:3AT) ("MediaCentral" or the "Company") today announced that they have entered into an affiliate partnership with the well-known waterproof Canadian footwear company, Vessi. The partnership will be featured on the digital platforms of MediaCentral's leading NOW Magazine ("NOW"), and the Georgia Straight ("Straight). Similar to the previously announced partnership with online gaming site, Spreads, editors from each outlet will produce engaging sponsored content that will drive potential consumers to Vessi's website via in-text links, banner ads and emails.
Vessi is a Vancouver-based Canadian waterproof sneaker company that launched in 2018. In April of this year, Vessi introduced the Vessi Community Fund, a fund giving away $1,000 for 10 days to everyday heroes who are looking to make a difference through small acts of kindness within their community. As a direct result, Vessi tripled their sales during that quarter and expects to hit one million customers by the end of 20203. MediaCentral will leverage its audience of 6.5 million readers through engaging and relevant content, driving readers to purchase from Vessi via affiliate links.
Statista reported that the global footwear market in 2020 is estimated to be worth $365.5 billion USD and is "forecast[ed] to reach about 530.3 billion U.S. dollars by 2027"1. MediaCentral recognizes the footwear industry in Canada is an increasingly large market and as fashion trends continue to favour athleisure sneakers, saw an opportunistic partnership in Vessi. According to Statista the footwear market in Canada is estimated at $8,637m in 2020 and is expected to grow annually by 4.0 per cent (CAGR 2020-2025)4.
As noted in the recent Spreads release, the affiliate marketing sector is worth 12 billion dollars and continues to be one of the largest sources of online ecommerce income with 94 per cent of publishers engaging with more than one affiliate partner at a time2. The Company continues to build their affiliate marketing partnerships, seeking brands that align to MediaCentral's audience of 6.5 million. Through its Vessi partnership, MediaCentral will generate revenue in the form of commission on completed sales from users that are delivered to their websites.
"We have seen positive month-over-month revenue growth from our existing affiliate partnerships and forecast affiliate marketing to be a significant sales driver as we move into the future. At MediaCentral we are focused first on the experience of our audience, and we will continue to ensure that any partnership we enter into will benefit and align with our readers interests and preferences," said Brian Kalish, CEO of MediaCentral
The Vessi partnership adds to MediaCentrals affiliate agreements with Spreads, Tia Health, iMD Health, and Wineonline.ca. MediaCentral and its subsidiaries remain committed to providing its engaged audience of 6.5 million with up to the minute reporting on local news, arts, entertainment, and cultural coverage from an editorial perspective. MediaCentral carefully selects its partners ensuring principles align and that its readers will gain value from the promotion. All sponsored content is marked as such and upholds to the highest level of journalistic integrity.
Sources:
1. Statista
2. Hostingtribunal.com
3. Retail Insider
4. Statista