RE:Moving the goalposts. Changing sports & fan engagementI think that the readers should listen to YouTube video posted by Pucci. I also suggest that it's useful to start around the 38 or 39 minute mark.
In particular, there is a valuable insight provided by:
Chris Traeger, Executive Director, Boomtown Accelerator
from the 39/40 minute mark until the end.
Cheers and stay informed, jdfm22